UPDATE on Jan. 12: If you missed this webinar, you can watch the replay at 10 a.m. and 3 p.m. Eastern today only ( Saturday). The replay will not be available to download. So watch it today, or miss it completely.
Are you impressed when you hear that someone has an email list of 50,000 people?
Or more than 80,000 followers on Twitter?
Or Facebook “Likes” in the hundreds of thousands?
Those big numbers can often work against you.
Why Size Doesn’t Matter
For instance, Facebook’s Edgerank score—the algorithm it uses to determine exactly how many of your friends or fans see your status updates—penalizes you if only a small percentage of those people Like, Comment or Share your content. The fewer who respond to you, the fewer people see what you’re posting on your profile or page.
If you have an ezine and you’re mailing it weekly to, say, 2,000 people, but 1 out of 4 haven’t opened your email in more than several months, you’re paying your email management company to send your newsletter to 500 people don’t care about it. That’s wasting money.
Even worse, someone who doesn’t care about your ezine, and forgot that they subscribed, might report you as spamming. Then you have to spend precious time defending yourself when you’ve done nothing wrong except try to accumulate a big email list.
What’s REALLY Important
I’m always fretting about how to grow the list of fans on my Facebook page or the number of subscribers to my ezine, The Publicity Hound’s Tips of the Week. Last week, I was relieved when I heard what Danny Iny had to say about that.
Danny has grown a no-name brand into the major force that is Firepole Marketing, publishing multiple best-selling books, sharing bylines with stars in the Internet marketing and social media worlds, and helping thousands of aspiring entrepreneurs and business owners grow their businesses. (I buy his telephone consulting.)
By growing a loyal, engaged audience that loves him.
He’s the first to admit he doesn’t have a big email list. And look at the not-that-impressive number of followers he has on Twitter—despite his many successes:
Take a closer look at his profile, particularly the part about being a super-friendly guy and inviting people to email him and say hi.
And you can bet he’s friendly! Danny responds lightning fast to email and is always asking if he can help me in any other way and encouraing me to send questions. That’s one of the reasons I love him. 😀
Here’s Danny’s secret: Build an engaged and loyal following that will drive your business, regardless of whether you’re selling information, consulting, speaking gigs, books, products, you name it. The key to your success is driven by your AUDIENCE, even if it’s small.
Learn How to Do What Danny Does
There’s a lot more to it than just inviting people to respond. Danny will share his blueprint during a free webinar from 5 to 6 p.m. Eastern Time on Thursday, Jan. 10. Here’s what you’ll learn:
- The step-by-step blueprint that Danny used to grow Firepole Marketing from nothing to a multiple-six-figure business (that you can use, too!)
- The most important traffic strategy that *real* experts use (but aren’t teaching)
- Why being authentic and doing what you’re passionate about is the BEST way to make the MOST money (and the only safe strategy in 2013)
- The counter-intuitive (but totally legit) way to get better results by doing much less work (this is the exact OPPOSITE of what most “gurus” are teaching!)
- The two most important metrics for any online business (hint: neither of them is traffic)
- How you can realistically replace a full-time income THIS YEAR
Register here for the call on how to build your own thriving audience-based business. And come with questions.
By the way, Publicity Hounds raved about Danny when I hosted a webinar with him last summer on how to get your guest blog posts onto high-traffic blogs and how to write each one in less than an hour. I expect this week’s call to be even better!
Smart Publicity Hounds will be joining us.