Attention authors, speakers and others who are experts on topics such as leadership, being successful in and out of school, relationships and dating, overcoming challenges, alcohol awareness and drug prevention. Stop grumbling about not booking enough speaking engagements. Right now, in thousands of colleges and universities, there's a group of … [Read more...]
College speakers wanted: Free teleseminar explains how to get booked
Too many speakers go after the same markets when trying to book speaking engagements. They chase after trade association meeting planners who typically receive calls and letters from several dozen speakers each day. James Malinchak, a 33-year-old stock broker-turned-speaker, says that if you can … [Read more...]
PR consultants can find clients by speaking, writing
When I started my business, I hit the rubber-chicken circuit, speaking to every Rotary, Kiwanis and chamber of commerce group that would listen to me. I'd drive 90 miles to Green Bay in a snowstorm to talk to six people, because those were six potential consulting clients. The first five years of my business, I relied on speaking engagements, … [Read more...]
Linkedin, MySpace, Craigslist might me next big PR tools
Many of you have invited me to become part of your network at Linkedin.com, an online social networking site for professionals. I used to decline, politely, simply because I haven't quite figured out how it works. Nor have I taken the time to learn. When I told a colleague this last week, he … [Read more...]
PR must focus on relationships: Follow these 7 steps
Do you sweat the small stuff? Based on the several dozen emails I get each week, lots of Publicity Hounds are. Stuff like the size of the margins on a printed news release, or what kind of trinkets to slip inside a media kit. Or whether to address a reporter as Miss, Mrs., Ms. or Sally. I wrote an article for [Read more...]
NewsBios website wants you to nominate your favorite journalist
Have a favorite journalist, or one you'd like to get to know better? NewsBios, the subscription-based service that provides bios of print, broadcast and freelance journalists from around the world, is taking nominations for journalists who are a credit to their profession. Each week, the … [Read more...]
The F word: A cop-out for bloggers, writers and speakers
When I read a blog I respect and I come across the F word, or a derivation of the F word, I wince. It happened again yesterday when I was reading the blog of a colleague, another PR expert who I like and respect and whose work I admire. Was it my imagination, or is this particular blogger in love with the F word? Just for the heck of it, I went … [Read more...]
State of the Media Report shows journalists more stressed than ever—good news for PR people
It's a great day to be a PR person and a bad time to be a journalist. So says the March 20 issue of PR Week, in an article commenting on the third annual State of the Media Report written by the … [Read more...]
PR agency websites rank among the lowest
Many PR firms' websites stink. In fact, they rank among the lowest. The Web Marketing Association, sponsor of the annual international WebAward competition, says its decade-long study of web development trends across more … [Read more...]
Fake press passes: If you use them or see them, contact me
I attend a popular trade show each year where several people I know create fake press passes so they don't have to pay the hefty admission fee. It's easier than ever, thanks to desktop publishing. But get caught, and you risk looking like a cheapskate. Even worse, you can ruin your reputation within that industry. If your organization issues … [Read more...]
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