Book marketing guru John Kremer offers this terrific tip for authors: when someone asks you about your book, don't just stand there and talk about it. Hand it to them. Susan Crook, author of the book Personaltiy Insights for Moms, told John that she took his advice when a man asked her why she was reading about marketing a book. "So I grabbed my … [Read more...]
Publicist does almost everything wrong
I've never heard of the company Invent-Tech, but I'm betting it's one of those companies that charges amateur inventors a gazillion dollars to help them license and market their inventions. The company sent me a news release and cover letter last week about Freddy Mella from Union City, New Jersey, who invented a product that extinguishes fires. … [Read more...]
Mr. Shell Oil, wipe that smile off your face
Whoever trained Shell Oil President John Hofmeister on how to do media interviews, particularly on TV, forgot to tell the client that when discussing high gasoline prices, don't smile and look like you're having a good time. On [Read more...]
New Zealand travel adventure needs PR ideas
Jenn Wright of New Zealand writes: How would your Hounds promote Adventure in New Zealand for mid-life women (typically 45-65) which combines life coaching and moderate adventure in a landscape unmatched? Target market: professional women who are not "athletes" but who have moderate fitness, and are at a place in life where they want to push … [Read more...]
PR stars sought for PR Week’s ’15 to Watch’ contest
If I worked as a hot-shot PR person, was 20 years younger, and especially if I was job-hunting, I'd be trying to win one of the coveted "15 to Watch" annual awards from PR Week magazine. Hiring managers love seeing awards like that on resumes. This year's deadline is June 20. It's open to 15 budding PR leaders and creative practitioners age 35 … [Read more...]
Publicists, clients need prenuptial agreements
I wish every publicist or PR person would sign a prenuptial agreement with their client before signing the actual contract. The prenup would make it clear that the publicist has ultimate control over things like the exact wording of pitches to the media, or the length and wording of press releases. Based on my work the last several years with … [Read more...]
Tips booklets: Perfect marketing tool in a crowded market
Paulette Ensign, the Tips Booklet Queen, makes a great suggestion for Realtors, mortgage brokers and others who work in crowded markets, particularly where business is slowing … [Read more...]
Dole shrivels by not responding to ‘Dateline’ story on bagged lettuce
Dole, the world's largest producer and marketer of fresh vegetables, is hiding behind its attorneys, while a scathing report on tonight's "Dateline" most likely will send sales of … [Read more...]
Freelancer wants leads on Eurpoean cities for kids
One of the "Seven Sisters" women's magazines, circulation 3.8 million, has asked freelancer Leah Ingram to write a roundup of eight fun European cities to travel to with your kids (toddlers to teens). This is based on a trip she's planned for her family to visit Edinburgh, Paris and London the last week of July. Now the magazine would like her to … [Read more...]
Gossip columnists tell what happens when celebrity publicists say ‘no comment’
When the gossip mags are tracking down a rumor about a celebrity, how do they know when they've struck gold?
When they call the celebrity's publicist, and the publicist says "no comment."
- « Previous Page
- 1
- …
- 19
- 20
- 21
- 22
- 23
- …
- 29
- Next Page »