The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do.
First, vow that you won't use the "spray and pray" technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they'll call you. … [Read more...]
How to accumulate recommendations on LinkedIn
When you go to LinkedIn to check out someone's profile, do you scroll down the page and check to see how many recommendations they have? I usually do.
That's a pretty good barometer of the quality of … [Read more...]
Definitions of advertising, promotion, publicity and PR
If you work in PR, and you're trying to explain to somebody what you do, and they look at you with a blank stare, explain it this way:
“If the circus is coming to town and you paint a sign saying 'Circus Coming to the … [Read more...]
Wanted: Examples of Facebook Fan Page coupons
If you use coupons on your Facebook Fan Pages, particularly if those coupons are bringing more leads and sales, I'd like to see them.
Include the link in the comment section below, explain how you created the created the coupon, and the … [Read more...]
12 more fill-in-the-blank headlines for your articles, blog
Suffering from headline writer's block? If so, don't sweat it.
Over the weekend, I stopped at my local bookstore and scanned the covers of the June issues of several dozen business and consumer magazines and found these 12 headlines which you can tweak and turn into your own:
Turn the _______ You Have into the _______ You … [Read more...]
New to publicity? Here’s a free 6-part email course
If you're new to publicity and you don't know where to start, here's one of the best places.
Sign up for a free subscription to PitchRate.com, a service that connects sources with … [Read more...]
Family relationship experts need tips to promote free ebook
Rosemary Lichtman, Ph.D. & Phyllis Goldberg, Ph.D of Los Angeles, Calif. write:
"We are family relationship … [Read more...]
Need an expert? Look at one of the article directory sites
If you're looking for an expert source because you need to hire a speaker, or you want a guest for your podcast, or you're doing research for a book, don't get discouraged if you don't find one on Twitter, Facebook or LinkedIn, or by Googling … [Read more...]
Online visibility: 13 ways to build a following
This month's guest blog post was written byJames Nissen. Last week, I shared James' pitch and wrote about How a guest blogger pitched me and made me say 'yes'
* * … [Read more...]
Think social media is a fad? I dare you to watch this video
By Joan Stewart
The Publicity Hound
If you work for a company, and the boss won't let you participate in social media on company time "because it's just a fad," here's a powerful video that will prove the boss wrong.
Or maybe YOU'RE the one who needs convincing. If you own a business and you already wear a dozen different … [Read more...]
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