PR Week says magazines for 9- to 12-year-olds shouldn't be mistaken for the same teen magazines read by their older siblings. Tweens have their own tastes, as well as spending power. So you don't have to pitch parents directly to reach the kids or their money. The magazine suggests: "Make … [Read more...]
The F word: A cop-out for bloggers, writers and speakers
When I read a blog I respect and I come across the F word, or a derivation of the F word, I wince. It happened again yesterday when I was reading the blog of a colleague, another PR expert who I like and respect and whose work I admire. Was it my imagination, or is this particular blogger in love with the F word? Just for the heck of it, I went … [Read more...]
Radio talk shows can be a publicity gold mine
Remember me telling you about Business Solutions, the hour-long Milwaukee radio show for entrepreneurs that hosted me as their guest expert on Saturday afternoon? I was disappointed that we didn't get any calls from the audience. But here's what happened and what I learned as a result … [Read more...]
Email pitches to journalists need these 8 elements
When you email a story idea to the media, does it include the eight key elements of the perfect pitch? A compelling, not cute, subject line No more than one screen of type Mentioning a specific section of the newspaper or magazine, or a specific part of a TV or radio show, where your story would be a good fit. This lets them know you are … [Read more...]
Mother’s Day gift needs pitching tips from Publicity Hounds
Publicity Hound Jennifer Raaths of Barrington, Illinois writes: "I am working on a Mother's Day gift idea for my client, DiCarlo Fine Wines & Spirits, a liquor store. The gift idea is a handmade purse by my friend, Carrie, a local stay-at-home mom. Each purse is unique. No two are … [Read more...]
Writing articles will generate publicity–don’t make editors beg
It's a sad day in Publicity Land when editors have to beg people for articles they can print in their newspapers and magazines. When I spoke to a group of micro entrepreneurs last week in Milwaukee, Wisconsin, the editor and publisher of a new business magazine in Milwaukee called Magazine … [Read more...]
Book marketing during the holidays will help book sales
Frustrated because your book isn't selling as well as you had hoped? PMA Independent, the newsletter for members of the Publishers Marketing Association, includes a great article in its March issue on times of the year when sales spike. Publishers pass along these marketing tips that are effective during the holidays: ---Market cookbooks during … [Read more...]
Radio talk shows: 6 traits of ideal hosts, guests
If you're trying to figure out how to be a great guest on a radio talk show, just exhibit the same traits that stations demand in their hosts. In the February issue of Talkers magazine, talk show consultant John Mainelli who also covers radio for the [Read more...]
Food nutrition facts will beef up food pitches
If you're pitching a story about a food product, offer the nutritional benefits of the product at the front of your pitch. That's one of three tips offered by David Ward in his article in the March 20 issue of PR Week. Other PR tips for foodies include: ---Look beyond newspaper food pages … [Read more...]
State of the Media Report shows journalists more stressed than ever—good news for PR people
It's a great day to be a PR person and a bad time to be a journalist. So says the March 20 issue of PR Week, in an article commenting on the third annual State of the Media Report written by the … [Read more...]
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