I was a guest on the Growing Your Business radio show with Fred Hueston and Lyna Farkas a few weeks ago, and I shared my best tips on how to become an expert, then promote your expertise online and offline. You can … [Read more...]
Big magazines want your briefs
Aching to get into a major magazine like Time, Cosmopolitan or AARP? The easiest way is to start writing short items, or briefs, on timely, controversial or fun topics, then submit them to magazines on your media list. When editors are creating a particular issue of the magazine and place a story onto a page, they sometimes end up with a hole on … [Read more...]
2007 editorial calendars ready now
If you want publicity in newspapers and magazines, one of your most valuable tools is each publication's editorial calendar for 2007. An editorial calendar is the January-to-December list of all special sections and topics that are being planned for next year. It alerts advertisers to the sections where their ads would be the best fit. But … [Read more...]
Celebrity endorsements for your book
If you've just finished writing a book, don't think the worst part of the job is finished.
If you really want the book to hit the best-seller list, generating endorsements from famous celebrities is a must--not at easy task. Take Jacqueline Marcell, for instance. When she wrote a book about her struggles caring for her father, who had … [Read more...]
How to write a social media press release
Blogger and PR pro Brian Solis has an interesting commentary about social media press releases and how they differ from the traditional press releases that litter the landscape. Social media press release are written specifically for blogs, digital stories, RSS feeds, wikis … [Read more...]
Find blog content from these 17 sources
If you're at a loss for something to blog about, check out blogger Patsi Krakoff's list of 17 sources of inspiration.
Patsi and Denise Wakeman, aka The Blog Squad, joined me several weeks ago to host a teleseminar called "How to Pitch the Best Bloggers … [Read more...]
Church marketing blog worth a visit
One of the last words I'd expect to see in the title of a blog about church marketing is "suck." If you need to know anything about how to market your church, visit the Church Marketing Sucks blog anyway, and get over your squeamishness. This fun, content-rich blog is packed with … [Read more...]
Help wanted with difficult marketing client
Marketing consultant Karla Swita of Mosinee, Wisconsin writes: "You know the guy who says 'Word of mouth has gotten me this far, so why should I pay for marketing now?' Well, he's my client. "I'd love some ideas on how to promote a custom kitchen and bath manufacturing shop without sending him into sticker shock. I'm tapped out of ideas on how to … [Read more...]
Author reads to kids on YouTube
Author Dora Crow wrote to tell me about a clever way she's using YouTube to promote her book.
She writes:
"In order to share the story of Winky & Wonder, I've begun reading my children's book on YouTube as an online … [Read more...]
8 kinds of visuals to enhance your story
If you pitch environmental journalists, take a look at this post from the Green Media Toolshed about the importance of visuals with a story, and eight different types of visuals.
The tips come from journalists at the [Read more...]
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