‘Tis the season for “Best of” lists.
ProfNet is a subscription service that forwards leads from working journalists to PR people. M + K chose the funniest and most peculair reporter leads of this past year.
Like the one from the Parents magazine writer looking for a circus lion tamer to pass along tips to parents on how to get bad kids to behave. Or the lead looking for sources who can discuss how barflies can stay in shape by doing exercises at the bar.
This year, M + K honors a journalist “who consistently exhibited a special aptitude for producing unbelievably unique ProfNet queries that have been both compelling in content and colorful in voice…Journalists and PR professionals alike can stand to learn from her colorful use of the system.”
She’s Lenore Skenazy, a humor columnist for the New York Sun, who submitted leads like this one called “Fun with Circumcision”:
Clip and save. That is the message New York is considering giving its men (and new parents, I think). Since circumcision seems to be preventing some cases of AIDS in Africa, New York is considering pushing it here, too. My angle: What will be the ad campaign? I’m doing a column on fun ideas for subway posters, radio ads, TV spots. Yes, an excuse for all sorts of jokes Feel free to join in.
The list is must reading. If you like her wacky ProfNet leads, you’ll love her columns.
What “Best of” or “Worst of” lists can you create right now to promote your own company? The lists are among the nine types of briefs I discuss on “Briefs, Fillers & Quizzes: How to Write Them and Why Editors LOVE Them”