Scott Lorenz of Westwood Communications has helpful tips on how public speakers can land a spot on a conference panel. It's in the latest issue of The Navigator, the ezine published by Bacon's. Most important: don't wait for an invitation! And tell them you'll help promote the panel as … [Read more...]
EzineArticles.com adds 8 new categories
EzineArticles.com, the granddaddy of article directory websites, has just issued a call for articles in 8 new categories: Real Estate Law Timeshares Sleep & Snoring Ergonomics Pain … [Read more...]
Public relations firms: Use newspaper column to promote yourself
Attention PR people at agencies large and small, and sole practitioners who need more clients. Writing a column for your local newspaper is a fabulous way of demonstrating your expertise. Land a gig as a regular columnist and it's akin to being anointed by the publishing company. That's what happened to PR practitioner Nancy Juetten who's … [Read more...]
WALK! magazine needs copy, photos for winter gift guide
Cindi Leerman of WALK! Magazine writes: I am the editor/publisher/owner of WALK! Magazine, a new quarterly publication. I'm planning a gift giving guide for the Winter issue. However, I have no idea how to get submissions or who to contact. Athletic stores? Walking clubs? Readers? … [Read more...]
Write articles in pairs to attract more readers
Chris Knight of EzineArticles.com, the granddaddy of article directories, says article authors should write articles in pairs to pull more readers. "Immediately below each article is … [Read more...]
A bra that deflects bullets? Details, please
Reporters are taught from Day One to always get pertinent details. Like the name of the cat that died in a housefire. Or the height of the basketball star who hit his head on the top of a doorway and had a concussion. This amusing post by the Poynter Institute titled [Read more...]
Archiving news clips: How do you manage this?
Publicist Kathi Petersen of Asheville North Carolina writes: "I am wondering how other publicists archive their news clippings. I am surrounded by newspapers and magazines that I cannot bear to toss, though the professional organizer I hired questions the importance of keeping one’s news clips. "I insisted to her that showing a prospective client … [Read more...]
Tip sheets explain how to avoid summer injuries
While everyone else was attending parades and picnics yesterday, I spent seven hours on Memorial Day cleaning out my perennial gardens. Dressed in shorts and a sleeveless shirt, I ended up with a sunburn so bad that it feels like my shoulders are on fire. Silly me for forgetting to slather on the sunscreen. I'll bet some of you are also feeling … [Read more...]
Golf stories about caddies, dads, granddads wanted for golf book
BlueStreak Publishing, which recently published the book, "Lifelong Looper--The Story of a Caddie Legend" by Cindy O’Krepki, is compiling short, heartwarming stories about golf, caddies, fathers or grandfathers for future books and is … [Read more...]
Op-ed columns offer the chance to brag about your company
Don't tell me you can't get any publicity because all the reporters who you've pitched are ignoring you. Boo-hoo. That's all the sympathy you'll get from me. I'd rather spend my time telling you about Dick Stangl, a former client who claimed 7 column inches in the Milwaukee Journal Sentinel yesterday to brag big-time about his 86-year-old … [Read more...]
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