Reviewing Stephanie Chandler's book, [Read more...]
How to start a membership site and keep members
Membership sites were all the rage about 10 years ago.
Thousands of experts created them for an additional revenue stream. But many of them learned quickly that it was too difficult to encourage paying customers to stay, and keep paying.
Meet … [Read more...]
Why growing a big audience doesn’t mean big publicity
UPDATE on Jan. 12: If you missed this webinar, you can watch the replay at 10 a.m. and 3 p.m. Eastern today only ( Saturday). The replay will not be available to download. So watch it today, or … [Read more...]
How to find your target markets in a publicity campaign
When planning a publicity campaign, consider all your various target markets.
And do so, please, BEFORE you start blasting your message to the world.
Think you only have one target market? Guess again.
Here are the groups you may need to reach:
The many … [Read more...]Pitching journalists? How to avoid ‘spraying & praying’
Raise your hand if you've done this: You've sent an identical pitch to several journalists. In PR circles, that's called the "spray and pray" technique. You might even spray it to dozens, perhaps even hundreds, of journalists. And then you pray that somebody … [Read more...]
23 ways to find targeted media where you want publicity
When you're starting a publicity campaign or creating a year-long media plan, remember that the "spray and pray" technique of pitching hundreds of media outlets with the same one-size-fits all pitch, … [Read more...]
Expert needs to reach Texas Boomers who want to downsize
Patti Chavet of Frisco, Texas writes:
"I'm a sales consultant and I want to brand myself as an expert in active adult lifestyle living in Texas.
"My target market is Baby Boomers, age 55 and older, who want to downsize to a maintenance-free home … [Read more...]
Social media boosts book marketing guru's Alexa rankings
Too many people make the mistake of looking for immediate sales as validation that they're receiving a return on their investment of time at social media sites. That's a mistake.
Here's more proof on how social media … [Read more...]
How to identify your social media target audience
By Joan Stewart
Don't jump head-first into social media without first identifying your target audience.
If you miss this critical step, you could end up wasting a lot of time and energy by reaching out to people who aren't interested in what you have to say.
The My Creative Team blog suggests you [Read more...]
Author needs help selling tips booklets for senior citizens
Ted Fuller of Lafayette, Calif., writes:
"Thanks to you and Paulette Ensign, the Tips Booklet Queen, I have completed my first two booklets.
"'The Best Ideas Yet About Aging Successfully is 16 pages, and 'Tips for Writing a Great Memoir is 12 pages. Now comes the grind of contacting book and gift store distributors, retirement … [Read more...]
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