Of all the social media sites you are on to grow your business, Google+ can give you the fastest traction possible.
No longer the ghost town it was proclaimed to be two years ago when it started, Google+ now has more than 300 … [Read more...]
Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Of all the social media sites you are on to grow your business, Google+ can give you the fastest traction possible.
No longer the ghost town it was proclaimed to be two years ago when it started, Google+ now has more than 300 … [Read more...]
1. Why are you writing a book/ebook?
If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing.
To promote your expertise you will probably want the widest exposure possible, and this … [Read more...]
by Joan Stewart
Reviewing Stephanie Chandler's book, [Read more...]
by Joan Stewart
Membership sites were all the rage about 10 years ago.
Thousands of experts created them for an additional revenue stream. But many of them learned quickly that it was too difficult to encourage paying customers to stay, and keep paying.
Meet … [Read more...]
by Joan Stewart
UPDATE on Jan. 12: If you missed this webinar, you can watch the replay at 10 a.m. and 3 p.m. Eastern today only ( Saturday). The replay will not be available to download. So watch it today, or … [Read more...]
by Joan Stewart
When planning a publicity campaign, consider all your various target markets.
And do so, please, BEFORE you start blasting your message to the world.
Think you only have one target market? Guess again.
Here are the groups you may need to reach:
The many … [Read more...]by Joan Stewart
Raise your hand if you've done this: You've sent an identical pitch to several journalists. In PR circles, that's called the "spray and pray" technique. You might even spray it to dozens, perhaps even hundreds, of journalists. And then you pray that somebody … [Read more...]
by Joan Stewart
When you're starting a publicity campaign or creating a year-long media plan, remember that the "spray and pray" technique of pitching hundreds of media outlets with the same one-size-fits all pitch, … [Read more...]
by Joan Stewart
Patti Chavet of Frisco, Texas writes:
"I'm a sales consultant and I want to brand myself as an expert in active adult lifestyle living in Texas.
"My target market is Baby Boomers, age 55 and older, who want to downsize to a maintenance-free home … [Read more...]
by Joan Stewart
Too many people make the mistake of looking for immediate sales as validation that they're receiving a return on their investment of time at social media sites. That's a mistake.
Here's more proof on how social media … [Read more...]
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