Publicity Hound Brad Wilson of East Greenwich, Rhode Island, passes along a handy tip on how to make TV reporters love you. Give them a CD of photos they can flash on the screen during news or feature stories, even if they already have the film footage they need. Nineteen-year-old Brad recently returned from a 2,650-mile hike on the Pacific Crest … [Read more...]
How to avoid being misquoted in media interviews
The next time you think a reporter misquoted you, ask yourself if you were indeed misquoted. Or did you say something dumb to the reporter that found its way into print? And now you regret it?
Jill Henry, a contributing writer at the Springfield Business Journal in Springfield, Missouri, wrote to me about how sources who claim reporters … [Read more...]
Piggyback off the weather
The spring's unseasonably cold weather here in Wisconsin--complete with wool socks, furnaces at full blast and hot soup for lunch--is a good reminder about one of the easiest ways to gerate publcity--by piggybacking your story idea off the weather. After sweating through a week of 100-degree temperatures a few summers ago, Publicity Hound John … [Read more...]
How to find magazines’ special issues
Here's another resource for trade magazines and special sections being planned by consumer and business publications. Check out Special Issues, an online database of editorial calendars, special issues and content "mined" from trade and industrial magazine websites. Examples of special … [Read more...]
How to complain if you suspect media bias
What should you do if you suspect that a journalist is giving your story unfair or biased treatment?
If you think a reporter is ignoring your story or giving it unfair treatment because it appeals to a conservative audience, and the reporter is a liberal, or vice versa, don't just sit by and accept it. Here are five ways to … [Read more...]
Ask for corrections as soon as errors appear
If you don't correct errors in the newspaper, they have a way of reapperaing. For example, last summer, my morning newspaper included a correction, buried at the bottom of Page 2. It took up less than 2 inches of space. CORRECTION An article Aug. 14 about residents of Haven greeting visitors arriving for the PGA Championship misstated the surname … [Read more...]
Help weeklies cover sports
If your daughter plays on the junior high soccer team, but your local weekly newspaper acts like the team doesn't exist, quit grumbling and find a notebook and a pen. If your son participates in ice skating competitions, but the team has never had its photo in the paper, get a camera and learn how to use it. Even if you participate in an obscure … [Read more...]
Ask a business journal to co-sponsor your event
Let's pretend you have $10,000 to spend promoting your organization. You have two choices. Buy an ad in the local daily newspaper. Or co-sponsor one of several events hosted by the local business journal. Which would you choose? Paul Furiga says the decision is easy. If you want to get in front of a business audience, sponsor the event--and you … [Read more...]
Take a reporter to lunch
One way for Publicity Hounds to form relationships with media contacts is to take them to lunch. If you've never done this before, it can sound daunting and maybe even downright dangerous. What if you say something stupid? What if you end up with a piece of spinach on your front tooth? What if the reporter asks you something you don't … [Read more...]
Don’t be a bodyguard
If you do PR for your company or organization, one of the best things you can do to get in the media’s good graces is to encourage media people to contact your CEO or other sources directly, without demanding that they go through you. Also, don't act like a bodyguard, shielding Mr. or Ms. Important from difficult interviews or tough … [Read more...]
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