If your charitable organization or nonprofit needs publicity, stop trying to convince the media how "newsworthy" you are. Instead, give media outlets what they want. That's great advice, and it comes from Dean Rotbart, a former Wall Street Journal reporter who is host and executive producer of [Read more...]
Gifts for print journalists? Don’t you dare
Publicity Hound Ek Dari writes: "I've been reading your tips for quite some time now, and love the articles and ezine. "One question I had was about thanking an editor or journalist. What is the standard on that? I have had successful placements in the New York Times, Washington Post, Fortune, and top-tier magazines, but am not sure how best to … [Read more...]
Press releases just got easier thanks to this free tutorial
Writing press releases isn't easy. If you think I'm wrong, take this little quiz. Answer true or false to the following statements: I write press releases primarily to encourage journalists at newspapers and magazines to write articles about my company, or for broadcasters who will feature us on the news or invite us as guests on talk shows. I … [Read more...]
Pay-per-play alive and well, survey shows
If you're relatively certain you'll get a good media placement because your story can stand on its own two feet, guess again. You might be elbowed out by somebody who had the big bucks to pay journalists to cover it. Almost half of the 266 marketing executives polled by [Read more...]
Self-publishing makes it easier for journalists to cover you
Authors love to debate the merits of having a book published by a publishing house, versus self-publishing. I'd choose the latter any day. Here's one more reason why. I'm featuring the new book [Read more...]
Spokane Spokesman-Review broadcasts editors’ meetings twice a day
Kudos to the Spokane Spokesman-Review, which is broadcasting its editors' daily meetings at 10 a.m. and 4:30 PM Pacific Time. You'll need to have the latest version of Quicktime installed. You don't have to … [Read more...]
Where do reporters find stories? Here are 50 places
People in the media will never admit to outsiders, but they often think their occupation gives them a license to snoop. I certainly thought so when I worked as a newspaper reporter in Ohio in the seventies and eighties. In fact, I loved to eavesdrop during my lunch hour. I'd go to a local restaurant with another reporter and order lunch. Then, … [Read more...]
Fact-checks with reporters help ensure accurate stories
When I read a correction in this morning's paper, it reminded me to remind you that whenever a print reporter interviews you for a story, never ask if it's OK to read the story before it's printed because you're afraid they'll screw it up. That's not the way the game is played, and it will label you as clueless. How, then, can you ensure that the … [Read more...]
Radio, TV talk shows need emergency guests
If you've been a guest on a TV or radio show and you'd love to make a return visit this summer, here's a quick way to get the producer's attention. Offer to fill in if a guest cancels or runs into travel problems. Radio and TV talk show hosts dread having to fill an entire hour when a guest fails to show up, and you could be the one to save them … [Read more...]
TV talk show guest wannabes make these critical mistakes
Here are the biggest mistakes people make when they pitch TV talk show producers. They pitch a producer whose name they added to their Rolodex four years ago, but they haven't contacted the producer since then. They contact the wrong producer at the show and don't know who's the correct one for their topic. The lead the pitch with their book … [Read more...]
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