By Joan Stewart
One of the biggest frustrations of blogging is seeing too few comments at your blog—or no comments.
Here’s one way to encourage comments. Don’t require people to first log in.
I wanted to post a comment and leave one or two more tips for her readers. But then I saw that her blog requires me to sign in first. I couldn’t remember my Google or WordPress passwords. I was in a hurry. So I guessed incorrectly.
Finally, I became so frustrated I just left. What a missed opportunity!
I see this mistake repeatedly on blogs that use Google’s Blogger platform. Here’s an explanation of various options you can give your visitors when theycome to your Blogger blog.
Different platforms handle this differently. My partner, Jeanne Hurlbert, and I use WordPress for this blog and I use it for my own blog. WordPress doesn’t make a commenter do anything more than type their comment, name, email address and URL.
A few weeks ago, blogging expert Patsi Krakoff was my guest expert during a teleseminar on Time-saving Tips for Smart Business Blogging. Patsi says requiring people to log in before commenting drives her nuts, too:
“Lord knows it’s hard enough to build up enough traffic and get comments. Only 1 to 2 percent of blog readers will leave a comment, it’s estimated. So why would you want to scare someone away? Or worse, just frustrate the hell out of ’em and waste their time? Good way to ensure they never come back.”
Because I know the blogger in question is one of my loyal readers, I emailed her and told her about the problem. She fixed it immediately and thanked me profusely.
Now, I’m headed back over to her blog to comment.
Other bloggers won’t be as lucky.