Since Beth Hayden started teaching me about Pinterest several years ago, she and I have brainstormed of all sorts of ways an author can use the social media site for sharing dazzling images.
Beth says one of the easiest ideas is for … [Read more...]
Dog Tweets–Find Great #Publicity on Local TV Stations
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
Find Great #Publicity on Local TV Stations | via @emsiPR [Read more...]
Dog Tweets–#Twitter’s new conversion lift reports will make it easy for marketers to find what works on Twitter
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
#Twitter's new conversion lift reports will make it easy for marketers to find what works on Twitter. [Read more...]
Dog Tweets–60 of the Best #PR Blogs in the World. @PublicityHound is on the List.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
60 of the best #PR blogs in the world. @PublicityHound is on the list. [Read more...]
How to Define and Find Ideal Readers for Your Fiction Books
Too often, authors come to me only several weeks before they want to launch their books, asking me to help them create a publicity campaign.
One of the first questions I ask is, "Who's the target market for your … [Read more...]
How Copywriting Skills Can Turn Publicity into Profits
It's called the Zeigarnik Principle, and if you know how to use it, it can help you get publicity and turn all that promotion into profits.
It's named after Bluma Zeigarnik, the Russian psychiatrist and psychologist who concluded that the human mind cannot stand … [Read more...]
Dog Tweets–What authors must include in all emails in their #prelaunch of book
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
What authors must include in all emails in their #prelaunch of book. Listen to #podcast from @mybookshepherd. [Read more...]
Learn 5 Critical Copywriting Skills Today with Tom Antion
UPDATE: Tom Antion's in-depth video teaches you five critical copywriting skills you'll need to write persuasively. Reserve about an hour and a half for this free class. Watch it … [Read more...]
Prepare for Nasty Questions at Book Signings, Speaking Gigs
If the topic of your book or public speaking engagement is remotely controversial, be prepared for a tough, angry, hostile question at your next book signing or speaking gig.
One of the very best ways to deal with the question?
Don't answer it. Simply respond to it by pivoting to your key message. A key message is the Number One … [Read more...]
First ‘Ask Me Anything’: Tips on Book Launches, Publicity for Public Speaking, How to Do Media Interviews
If you missed my first "Ask Me Anything" live session on Saturday, not to worry.
I recorded it, and you can listen to it here:
Here are the questions I answered:
My co-author and I have just published a book about boomerang kids. We are having a hard time reaching our target audience - the families, … [Read more...]
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