Tips, Tricks & Tools for Free Publicity
If you're like me and dread the thought of creating a banner for trade shows, don't it put it off any longer. There are many ways you can use that valuable marketing and publicity tool beyond the shows.
But first, let me tell you how I made mine and the three mistakes you might not notice. :-(
I created the one you see here when I … [Read more...]
The quote from Ben Franklin goes something like this:
“Tell me and I forget. Teach me and I may remember. Involve me and I'll understand.
Franklin, of course, was a journalist.
And his advice is as true today for bloggers and new media as it was back then for town criers.
Any time you can involve journalists in your … [Read more...]
UPDATE on Dec. 18, 2015: You can listen to the webinar replay here.
Collecting as many book reviews as you can on Amazon is one of the best ways to pull traffic to your page and encourage people to buy your … [Read more...]
Nine out of 10 authors I work with aren't collecting email addresses at their websites, mailing regularly and selling more books as a result.
That breaks my heart. :-( Email marketing is the Number One strategy to sell more books. Period. Even for fiction authors.
It takes time. It takes patience to learn the technology. And … [Read more...]
Fiction authors have the toughest job when it comes to generating publicity for their books. Too often, they can't recognize all the opportunities that breaking news stories are dumping right into their laps.
Here's one. Smart authors who write fiction as well as nonfiction will pounce on it. This is known as … [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.
The #ContentMarketing Campaign Playbook – Guaranteeing Success in 2016 - Moz [Read more...]
You love sniffing out deals, don't you? Here's one that will make your tail wag.
Today only, go to The Publicity Hound Store, choose any product--ebook, special report, video--and use the coupon code TREAT at checkout to slash the price in half.
Call it what you … [Read more...]
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns [Read more...]
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns Metrolingua … [Read more...]
UPDATE on Nov. 22, 2015:
You can listen to the free replay of this call here.
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One of the biggest mistakes authors make when trying to get onto on a radio show as a guest is the same mistake they make when trying to get onto a TV … [Read more...]
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