By Joan Stewart
By the end of the summer, your dog should be able to start sending messages from his own Twitter account.
It's called Puppy Tweets and it's made by Mattel.
The package includes a plastic tag with a … [Read more...]
Job-hunters, publicity-seekers: Wake up your boring bios
Boring bios are more potent than sleeping pills.
Yet you read them all the time in people's online press rooms, in their books, and even on the mini-profiles they write on their Twitter and Facebook pages.
Sometimes job-hunters include a … [Read more...]
Why a press release and not just a blog post?
If you're releasing a report on the state of your industry, what's the purpose of writing a press release? Why not just post the information to your blog?
In fact, why even bother with press releases? Can't blog posts serve the same … [Read more...]
NYC to give press passes to bloggers–Hooray!
Editor of Motivated magazine welcomes pitches
If you or your PR client have a great story to tell that can motivate entrepreneurs and upper management, you might be a good candidate for Motivated magazine.
Editor Shevaun Voisin said she welcomes pitches. But before pitching, please check out the magazine's website to get a … [Read more...]
Expert needs to reach Texas Boomers who want to downsize
Patti Chavet of Frisco, Texas writes:
"I'm a sales consultant and I want to brand myself as an expert in active adult lifestyle living in Texas.
"My target market is Baby Boomers, age 55 and older, who want to downsize to a maintenance-free home … [Read more...]
12 proofreading tips for press releases, blogs & other copy
Before you send that next press release, or add copy to your online press room, or post something to your blog, or upload a new article to an article directory site, use Mickie Kennedy's [Read more...]
How to promote a speaker on anti-Semitism?
Judith Bron of Spring Valley, N.Y. writes:
" It is no secret that anti-Semitism is at its highest pinnacle since the end of World War II.
"Jews are the longest surviving civilization on the face of the earth. I'd like to get onto the … [Read more...]
How to connect by phone with a LinkedIn connection
By Joan Stewart
Here's a perfect example of how to build a strong relationship with one of your connections on LinkedIn.
Follow it to the letter, and you'll have a strong connection with somebody who can help you, and with whom you can help.
Two weeks ago, when I reviewed my LinkedIn messages, I saw this one from Abhishek … [Read more...]
3 of 4 LinkedIn invitations include this big mistake
When a business associate told me last week that she couldn't understand why LinkedIn froze her account, especially because she invited only a few dozen people to connect within several months, I had a pretty good idea how that happened.
Three out of four of the people who invite me to connect with them on LinkedIn make the same mistake … [Read more...]
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