It's been around for two years. But in the last few months, interest in Pinterest, the social media site that lets you "pin" images onto a virtual corkboard, is off the charts.
Before you … [Read more...]
Publicists, can I buy you coffee in San Francisco?
Attention publicists who are coming to the IBPA Publishing University this weekend in San Francisco.
Can I buy you coffee? I'm arriving mid-day on Friday, and I'll be presenting on three panels on Saturday. But I'm staying over on … [Read more...]
Authors: If publishers reject your book title, don’t give up
When Mark Victor Hansen and Jack Canfield wrote their first "Chicken Soup for the Soul" book, they traveled to New York City to meet with about 12 publishers.
Their agent came, too. After two days … [Read more...]
Find the name of a blogger’s dog, cat, kid in 60 seconds
Update on March 8, 2012:
For years, I have recommended---at this blog, in my articles, in my newsletters, during my webinars, during interviews with other media, in my live presentations and elsewhere---that you NOT pitch a blogger unless you spend time at their blog reading their posts. You must have a good understanding of what they … [Read more...]
Dog Tweets — 50 Ways to Get More People to Like your Facebook Page
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
50 Ways to Get More People to Like your Facebook Page | Facebook Tips and Tricks - FanPageFlow. http://ow.ly/9jBz0
Big list of 200 "Write for us" pages. … [Read more...]
Expert on gossip? Top-tier reporter needs sources
Attention experts on gossip, parents and raising children:
A reporter at a top-tier publication is writing about how to teach children not to gossip, and she needs sources to interview.
Have you taken specific steps to teach your … [Read more...]
Check your Pinterest influence score with PinClout
Pinterest, the shiny new bauble in the social media world, now has its own "influence score," similar to the Klout score.
It's PinClout and it will … [Read more...]
Pitch stories about employees in their 80s, 90s
I love reading stories like the one about the 91-year-old woman newspaper carrier who shows no signs of … [Read more...]
Personal details in your pitch is your ticket to publicity
Trust me when I tell you that a media list chock full of juicy personal details about a journalist or blogger can be your ticket to publicity.
BL Ochman agrees. She's a social media expert and a prolific blogger who writes about online … [Read more...]
11 local event publicity tips: Start early, pitch often
The next time you publicize a local event, keep these 11 tips in mind.
I compiled them after doing publicity for my garden club's annual Gardening Seminar, which we hosted on Saturday.
We generated mountains of publicity, from the local weekly newspaper to a nice story at Patch.com.
1. Start early!
I … [Read more...]
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