You’re ready to share tons of content in a free webinar and sell the product at the end. Three hundred people have registered!
But when it’s showtime, you barely have 70 people on the call. I know the feeling.
Tom Antion’s new ebook, priced at only $17, to the rescue!
I’ve been following Tom for almost 20 years. I’ve registered for dozens of his free and paid webinars. Over two decades, I’ve spent thousands with him.
That’s why I was ecstatic when he emailed me yesterday to tell me about “How to Get More People to Show Up for Your Live Webinars and Replays” which I’m promoting as an affiliate.
At 36 pages, it’s a super-quick read. And you won’t have to take notes. At the end of the book, he provides a handy two-page checklist that summarizes all his tips.
Pay attention to these three big take-aways.
How to Boost Sales Before the Webinar Begins
One of the most profitable tips in the ebook (I’m embarrassed that I haven’t been doing this) is how to make money from the “thanks for registering” page. Tom explains how he’s made thousands from his thank-you pages with a somewhat unconventional technique that makes the cash register ring.
You can rack up several hundred dollars in sales, or several thousand like Tom has, a few days before the call begins.
Offer Webinar Replays Nonstop
Tom makes a fortune creating what he calls “hybrid webinars” and offering them as replays on Stealth Seminar.
You can let visitors:
- Watch the replays 24/7.
- Force them to register to watch the replay at a choice of times you determine. Because they’re signing up to a watch at a specific time, they’re more apt to show up.
- Watch the replays “at the top of the hour” regardless of what time they land on the replay page.
- Ask you questions in the Q&A box while they’re watching the replay during what Tom promotes as a “special rebroadcast.” That means that at a certain time, like on Sunday evening from 7 to 9, you offer the rebroadcast and you’re standing by to answer questions. Tom says that because attendees know they’ll get an answer immediately, this boosts attendance. It boost sales, too.
The Many Ways to Upsell
As you’re buying the ebook here, notice the offer to buy another product at check-out, which I did.
When you get the book, look for the many links within it that lead you to other products where you can learn more about the topic he’s discussing.
At the end of the book, he has an “Additional Help Available from Tom” page, filled with links to more products and services. I’m betting that even though he’ll make a nice little bundle of money from this $17 ebook, the upsells are far more profitable.
Are you using every opportunity to let your customers know about the other products and services that can help them? SuperFans will buy almost everything you offer.
There’s lots more, but I don’t want to give away his content.
Get the ebook here, read it within an hour, and start thinking of ways to incorporate his tips into your webinars. You’ll also find the actual email copy he uses, short and long versions, to promote this webinars, and his valuable advice regarding how many times to email your list to promote your program.
I’m printing his list of tips at the end and keeping it a folder on top of my desk.
Any tips of your own to share on how to promote webinars, get more people to show up, and make more money? The Comments section awaits…