Tips, Tricks & Tools for Free Publicity
by Joan Stewart
It was a night of swashbuckling fun, complete with a pirate treasure game, foods of the Mediterranean and Caribbean seas, and even a special "Pirate's Pleasure" drink made with Goldschlager, triple sec and rum.
It was The Business Journal's annual Book of Lists bash at a downtown Milwaukee hotel on January 20, in honor of the several … [Read more...]
by Joan Stewart
Sometimes all you need is a clever play on words and a fun event to generate some great publicity.
Take the concept of happy hour. Remove the booze. Add four-legged hounds. What do you get?
"Yappy Hour," a play date for pooches from 6 to 8 p.m. on a recent Friday night at the Amiable Dog Training School in Milwaukee, … [Read more...]
by Joan Stewart
Prudy Taylor Board of Delray Beach, Florida wants to know how to promote her book, "Murder a la Carte," the first a series titled Recipes for Murder.
From Harry Hoover of Huntersville, North Carolina:
"Every major paper has a food writer or editor. Pitch a story about how to do a themed dinner party featuring murder, mayhem and … [Read more...]
by Joan Stewart
If you manage a restaurant, B&B, museum, amusement park or any other attraction that appeals to tourists, stop dreaming about getting free publicity and do what John Muller does.
John, general manager of Punderson Manor Resort at Punderson State Park in Newbury, Ohio, wants to know what his local tourism board is doing to drum up … [Read more...]
by Joan Stewart
Newspapers have tried a variety of tactics over the last 20 years to reverse those sliding circulation figures. They're writing shorter stories, using more color and graphics, and placing a greater emphasis on local news. But few of those tricks seem to be doing much good.
The News & Record, a daily newspaper in Greensboro, North … [Read more...]
by Joan Stewart
If you publish an ezine like I do, but you create it in HTML so you can make it look pretty with different colors and graphics, there's a good chance that many of your subscribers aren't receiving it.
That's because HTML, which is often used by spammers, triggers spam filters. The problem is particularly troublesome if journalists, who … [Read more...]
by Joan Stewart
There's nothing funny about the campaign by President Bush and congressional Republicans to put caps and other limits on jury awards in liability cases.
But the Michigan Lawsuit Abuse Watch, a group that supports the anti-lawsuit campaign, made this Hound howl with laughter when I read a newspaper article recently about a contest it … [Read more...]
by Joan Stewart
Doris Appelbaum of Milwaukee, Wisconsin owns a resume writing and career consulting business that will celebrate its 30th birthday in April. She wants to have an open house for clients but also wants to generate publicity for the anniversary without inviting everyone. She also needs ideas on how to play off the apple theme.
From Dave … [Read more...]
by Joan Stewart
I just read a scrumptious news release about an unusual new package used to hold a well-known brand of food.
(The brand will remain anonymous to protect the guilty.)
The copy provided a detailed description of the package and gushed about its unusual shape, and how it shimmers and shines when the package is moved.
The … [Read more...]
by Joan Stewart
Burgundy Olivier of Lafayette, Louisiana asks:
"On every list I see about the Top 3 or Top 10 healthy foods for disease-prevention, spinach is always on the list, usually in the top spot. How can I use this fact in the publicity arena?
"I have, what is believed to be, the world's only 'exclusively spinach' cookbook, and … [Read more...]
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