The Best of The Publicity Hound’s Tips of the Week of 2013: Yours to regift

Ebook--Best of 2013 coverIf you want to ramp up your PR campaign, generate more publicity and really build the buzz on social media, here’s the gift that keeps on giving. 

It’s “The Best of the Publicity Hound’s Tips of the Week of 2013,” a compilation of 34 of the very best tips from my popular ezine. The ebook has become an annual tradition, and I encourage you to regift it to your friends, followers and fans.

You can download the ebook, or use the handy app we created, by clicking on the links in red, below. 

When sharing it, use this link which will lead people right over to this blog post: http://PublicityHound.com/bestof2013 (you can’t download the book from this link, which leads right back to this blog post. Look for the download instructions in large type,  below.)

This year’s ebook has a special emphasis on free tools you can use to save time and money in a publicity or social media campaign. Here’s what you’ll find in the 49-page ebook:

—How to create and use the social media 2.0 press release from Shift Communications

—How to Promote Your Business with Your LinkedIn Company Page

—The differences between print, broadcast and online publicity, and the advantages and disadvantages of each

—How to ask for reviews of your products or services on LinkedIn

—Where to find a huge directory of freelance writers, complete with contact information

 

Ebook--Best of 2013 coverClick on the book to download the free ebook

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2013″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com  

 

 Free Publicity Tip 35--Best of 2013 ebook—A handy tool that will help you check for plagiarism and duplicate content

—Alternatives to the very popular and now defunct Google Reader

—Five big advantages for marketers who use Facebook calls to action

—Where to find a giant list of local and regional magazines so you know all your pitching opportunities

—36 places to publicize your startup

—Where to find a free 39-page report on how to research and pitch bloggers, step by step

—Where to find inexpensive and very creative marketing help if you need a new slogan or tagline

—Where to find a fabulous list of 50 tips for pitching the media

 

 

Ebook--Best of 2013 coverClick on the book to download the free ebook

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2013″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com 

 

—40 forms and links on how to contact Google

100 power words you should be using in your headlines and email subject lines

—A webinar replay of tips on how to shoot video using an iPad and a $5 app

How to make a killing on Pinterest if you have a topic that’s dull, academic or yucky

—How to enlist the help of hundreds of bloggers who can promote your posts

—Why tips lists are more powerful than ever when used in a publicity campaign

—Where to find a free tool that will help you create a cover image for Google+

—3 places journalists are dropping clues about topics they think are important

 

Ebook--Best of 2013 coverClick on the book to download the free ebook

 

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2013″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

 Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com 

 

–How to help readers find your books on amazon

–How to pitch a radio talk show host who reviews books

–Where to find a handy free template for an email pitch that generated tons of free publicity

82 story ideas for publicity, several for all 12 months of the year

–Ideas for action photos to include in your online press room

–Why you should write your blog or article headline before you write the copy

–Where to find a free tool that will let you create a video of your Twitter profile and tweets

 

 

Ebook--Best of 2013 coverClick on the book to download the free ebook

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2013″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

 Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com 

 

–The 6 big benefits of using hashtags

–Where to find the top 50 new product review blogs

–5 ways to use a free tool to create fun photos  

–Where to find a free replay of a webinar I ihosted on  the 7 things your 2014 publicity plan MUST include

–Where to find step-by-step directions on how to improve your Google+ Hovercard

–How to add an email opt-in box to your Facebook page

 

Ebook--Best of 2013 coverClick on the book to download the free ebook

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2013″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com  

Let me know if you like the ebook and have used any of the tips. The Comments section awaits….

And if you don’t subscribe to these twice-a-week tips, you can do so in the box on my homepage.  

Dog Tweets of the Week–8 Reasons to Hire a Journalist in your Marketing Department

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

Eight Reasons to Hire a Journalist in Your Marketing Department
Here are examples of a journalist’s CV, listing the various daily duties and (in red) how those skills can benefit your content marketing.

Yahoo list says PR specialists will replace reporters
Public relations jobs are expected to jump 23 percent from 2010-2020, while journalism jobs are expected to fall eight percent. Yahoo contends that PR specialists will replace reporters sometime in the near future.

16 People Who Tweeted Themselves Into Unemployment
Twitter may limit you to 140 characters or less, but that’s actually more than enough room to stick your foot in your mouth. These people know that firsthand.

Wacky Instagram alternative lets you have photos with stickers, captions & more
Instagram makes photos prettier. Molome makes photos funnier.” This is the selling point of Thailand-based mobile photo startup Molome.

Authors: List of 23 gift shops in U.S. focused on state-related gifts and books
Most states have privately owned gift shops that feature products made in that state (or have other connections to that state). The following state gift shops should feature your books.

Reporter-speak: Words and phrases PR pros should know
The nomenclature of a newsroom shouldn’t be a mystery. Mastering a few key terms will help you communicate with journalists, while bolstering your credibility among members of the Fourth Estate.

7 consumer trends to run with in 2014 [Piggyback publicity onto these]
No matter what market or industry you’re in, if you’re obsessed with catering to evolving consumer needs, desires and expectations, you will prosper through even the most insane global upheavals, whatever their flavor.

Why is your Klout score not reflecting real-time social activity?
When it comes to social measurement Klout has been the leader since its beginning in 2008; and, is the first company to create a proprietary measurement algorithm on perceived social influence.

Five Twitter Accounts That Give Great Customer Service
At a time when 53% of all businesses in the United States are using social media as a customer service channel, it’s time to take a look at the companies who are succeeding with Twitter as a primary customer service platform. The best practices and interactions used by the companies below go a long way with regard to extending their brand and showcasing their commitment to providing excellent customer service:

7 Tools That Make it Easy to Organize and Simplify Your Blogging Life
Let’s face it, blogging is a ton of work. You’ve got to keep up with your social media profiles, create and organize tons of content (both in written and video form), and you’ve got to market like crazy just to stay relevant. And this is on top of our other duties. It’s definitely a crazy blogging world we live in, but there’s a way to tone down the craziness just a little bit.

Dog Tweets of the Week–How To Cultivate a Relationship on Google Plus

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

5 ways to use PhotoFunia
The free, fun little tool for inserting a photo of your face, or a short text message, into photos at PhotoFunia.com has a variety of uses for Publicity Hounds. Use these in place of boring stock photos in your blog posts.

How to Prepare for Author Interviews 
You’ve published your book, created publicity buzz, sent out your press release…now what? Are you prepared for what you’ll say when the phone rings and a reporter or editor asks for an interview? As an author, the reality is that whether you contact the media or not, if you’re spending time marketing your work, there’s a good chance someone from the media will call you at some point.

Control the Interview? Dream on!
There are many PR agencies, consultants and media trainers that still advertise that they can teach spokespeople to control an interview. When someone says that to me, I have three words: Have a seat. I’ll be the journalist. You be the spokesperson. At the end of four or five minutes, you tell me how in control you actually felt.

How to Make Your Blog Images Awesome – Even If You Aren’t Picasso
Adding amazing images to your blog is not as difficult as it seems. Even if you are not artistic, you can pimp your blog images with these simple steps.

How To Cultivate a Relationship on Google Plus
Google Plus is a platform above all others. It’s micro-blogging aspects makes the social update stand out to your follower when done in the right way.

Running a Business Online? You Need To Get Back To Basics
For millions of men and women, the Internet has been an unbelievably great way to build a business and generate massive revenues. Additionally, more now than ever before, you can voice your unique perspective and point of view in order to have a greater impact doing your life’s work.

7 Things Your 2014 Publicity Plan Should NOT Include
I’ve identified 7 important things you must do to create a strategy that lets you be seen, heard, found, followed, recommended, studied and hired by people who need what you have.

Oh No They Didn’t! LinkedIn Profile Pictures Gone Wrong
LinkedIn is a professional networking site used for business purposes, right? And unlike Facebook or Google+, you only get ONE picture to sum you up to the outside world, so that one photo becomes a very important part of your professional brand. So what does YOUR profile picture say about you?

5 Lessons We Learned from Bad Mayors
Recently three mayors of large cities, San Diego Mayor Bob Filner, El Cajon Mayor Mark Lewis, and Toronto Mayor Rob Ford, have made grave mistakes leading them to extreme public ridicule. The mistakes were not just women, drugs and racist remarks, but their handling of these issues in the press.

Make a video of your Twitter profile and tweets. Fast, fun, free tool
If you’re on Twitter and you want to give people one more reason to follow you, increase your online visibility and make your online profile look really hip, create a short video of your Twitter feed using Vizify.com. It’s a free service that collects your tweets, photos, Vine videos and other content you’ve shared on Twitter and creates a video of less than a minute, accompanied by music.

How to promote a Hangout, webinar, podcast after you’re the guest

If you’re an expert in your topic, you’ve probably been invited onto at least one program as the guest expert. 

Afterward, you thank the host, send out a few tweets linking to the replay, and then get back to work. That’s what I usually do.

There’s a much better way.

Mike Allton, a social media manager in St. Louis, was a guest yesterday on Denise Wakeman’s Adventures in Visibility Hangout on Air (HOA). He shared advanced techniques on how to get the most of out Hootsuite, a dashboard that lets you manage multiple social media accounts. I watched the show but was easily distracted and wasn’t able to take notes like I should have.

Today, I found a fabulous summary of the show at Mike’s blog under the headline Hootsuite Tips and Tricks with Mike Allton [HOA Video]. I want to follow Mike’s lead and use his blog post as sort of a template for when I appear on someone else’s webinar, podcast, Hangout, or even a radio show.

Here are the seven elements:

1. A short, two-paragraph introduction.

2. A list of questions asked on the show. I love this! It creates interest an summarizes the sub-topics discussed.

3. The YouTube video offering the replay, embedded in the blog.

 

4. A fun photo, perfect for sharing on social media. 

5. A large pop-quote from Mike.

6. A list of resources on HootSuite.

7. A call-to-action paragraph letting the reader know they can hire Mike.

And notice the share buttons above and below the post.

Beautiful! And very smart.

Is this something you’d use after you appear as a guest on a show? 

5 top things to consider before you write and self-publish a book and why publicists should care

1. Why are you writing a book/ebook?

 If you are an expert in a field, are you writing a book to promote that expertise? If so, your reasons for writing may be different than for a person who wants to “make money” from book publishing.

To promote your expertise you will probably want the widest exposure possible, and this may mean giving away as many books as you can. This in turn implies using numerous strategies for getting your free books into the hands of your target audiences (see #2).

If you want to write a fiction book, is it a story that you just have to share? Something that keeps you awake at night thinking what happens next? Or do you dream of becoming famous?

That latter goal, as well as making a great deal of money by writing and self-publishing, may be very hard to obtain. You need to consider how you will feel if you do not reach this goal.

Publicists:  Understanding the reason(s) why people who have written and self-published books that they want you to publicize is very important. Specific goals require specific publicity strategies, and you want to use those strategies that closely align with your clients’ goals for their books.   If your clients are not clear about their goals, this muddies the water for your own efforts.

2. Who are the target audiences for your book?

Trust me, it is not the entire world.  In fact, frequently the narrower the definition the larger the market.  Why?  Because you are speaking to specific people — to their information needs or their entertainment interests.

Say you are a real estate lawyer with a very specific niche. If you write a book with information for that specific niche, that is who your target book audience is. It is not all people who want to buy or sell real estate.

And when we talk about book specifics (see #3), you want those to connect directly with your target audience and not with everyone interested in the general topic of real estate.

What about fiction books?

The more specifically you can define your target audience, the more specifically you can categorize your book. This is important because of the way search engines work — and Amazon is one big search engine.

From my own experiences (this is anecdotal), I have seen that the more specific category a book is in, the easier it is to be found. Thus my novel, MRS. LIEUTENANT, gets good reviews but it is hard to find on Amazon because the novel does not fit into any very relevant sub-categories for the kind of story it is.

On the other hand, my cozy mystery CAST THE FIRST STONE and my romantic suspense spy thriller CIA FALL GUY are more easily found because both these books fit into relevant sub-categories on Amazon.

Before you start writing a novel, consider how the specific story you want to tell might fit into a popular sub-category of fiction — a sub-category for which people search. And if you cannot satisfactorily answer this question, you may want to tweak the story to better fit into a relevant sub-category.

Publicists:  Clearly these questions of target audiences are very important to the publicity efforts you might undertake for book author clients. If authors do not understand that the entire world is not their target audiences, they may not understand the strategies you are using. If your author clients have not already done so, helping them identify the target audiences for their books should be part of your pre-planning with them

3. Are you willing to spend the necessary money to have your book/ebook professionally edited and formatted as well as having a professionally designed cover?

Now there is a whole range of possible fees for each of these categories. But they are non-negotiable in terms of being done.  Obviously, if you are a professional editor, you can probably do your own copyediting. But if you are not, you need your book proofed, especially for spellcheck errors (such as sight for site).

And while Kindle Direct Publishing, for example, allows you to upload a Word doc for conversion to Kindle’s mobi ebook format, these ebooks often have formatting issues.  For nonfiction it is your professional reputation that could suffer from a poorly formatted book. For fiction, your book just might be abandoned — or get Amazon reviews dinging the poor formatting.

Cover design is a whole other ball of wax, as the saying goes. And because the book cover image is usually rather small online, the elements of good book cover design are more important than ever. Plus there are certain “looks” for different categories of books.

Warning:  Be careful when considering free or inexpensive book covers that are actually the same cover used for different books with only the title and author’s name changed. Also be sure you have the right to use a specific image or photo on your cover.

In addition, you might want professional guidance on your book’s title and subtitle, especially when you are considering what keywords in the title and subtitle will best attract the search engines.

Publicists:  All of these considerations are important for you if you are being hired to promote a book. The better each element is, the better book you will have to promote.

4. Are you willing to stay the course — to not give up after three months and move on?

Perhaps this is the most important consideration. Book marketing is a long-haul strategy – and it is even longer now that books can remain online forever rather than be yanked off bookstore shelves after a few weeks.

First, the publishing landscape is constantly changing these days. This means there may be new opportunities tomorrow for your book that are not available today.

Second, you will learn about other existing opportunities as you start book marketing. And many of these opportunities require staying power.

If you are not going to be willing to put in the passion – the time and the effort and probably the money – to promote your book, perhaps it is better not to write the book.

Publicists:  When prospective clients come to you about promoting their books, it is a good idea to ascertain whether these authors have the commitment to be your partner in promoting their books. If they believe that you will wave your magic wand and immediately sell tons of books for them, perhaps a reality check is in order.

5. Do you have realistic expectations for your book?

Yes, even if you are committed to the long haul, some books will sell and some will not for any number of reasons.

Will you be comfortable with knowing you have done a good job of writing the book and getting all the other elements (editing, formatting, cover, title, etc.) in good shape?  Will you be glad you went through this experience even if you do not sell many copies?

Or perhaps your goal is to spread information about a topic. Will you be satisfied if you give away tons of such a book in order to help your target audience?

The answers to these questions go back to your answers to #1 and are very important to consider before you start down this road.

Publicists:  This may be the toughest part of your job — getting clients to understand that there is no magic wand. So many variables go into a book selling well that it is impossible in most cases to predict how well any one book will do. But if authors understand this situation from day one, they should be better prepared for whatever does happen.

And then there is always tomorrow …