The Best of The Publicity Hound’s Tips of the Week of 2014: Yours to regift

Ebook--Best of 2014 coverHere’s a gift that’s perfect for small business owners, a nonprofit that needs publicity, authors who want to sell more books, or anyone who wants to self-promote on a shoestring budget and without an expensive publicist.

It’s “The Best of The Publicity Hound’s Tips of the Week of 2014,” an ebook that includes 26 tips from my popular email newsletter. I’ve been offering this ebook as a holiday gift for the last several years, and my subscribers love it because almost all the tips, tricks and tools are free, and the ebook is a helpful reminder of promotion they might have put off earlier this year.

Download the ebook, or use the handy app we created, by clicking on the links in red, below.

When sharing it, use this link which will lead people right over to this blog post: http://PublicityHound.com/bestof2014 (you can’t download the book from this link, which leads right back to this blog post. Look for the download instructions in large type, below.)

This year’s ebook has a special emphasis on book publishing, marketing and publicity. The ease of publishing means more authors will be facing stiffer competition online and offline to sell print books and ebooks. Read my pointers on how to sell a truckload.

Here’s what you’ll find in my free ebook:

Book Publishing, Marketing and Publicity

—Where to find a helpful list of 39 places to promote your books for free, including erotica and books for kids.

—The three most important groups of people to send requests to review your book.

—5 ways to use animated GIFs for publicity on Pinterest.

—Where to find 15 tips for marketing your book for less than a dollar.

—A fun, free idea for promoting your ebook and attracting attention galore on your Facebook page.

—Where to find 12 digital publishing tools the experts, including me, recommend.

—How to find book reviewers on LinkedIn.

—What to do, and not do, if someone gives your book a one-star review.

 

Ebook--Best of 2014 coverClick on the book to download the free ebook

 

 

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2014″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com

 

Make Money While Self-promoting

—9 reasons you should use crowdfunding, a way to get financial help from friends and strangers, to fund marketing your book or any other project.

—How you can make money from your blog by using the same simple tool used by a blogger and freelance writer for prestigious publications like Wired UK, The Atlantic and the New York Times.

—Why lots of website visitors aren’t completing your annoying “Contact” form and, instead, doing business with one of your competitors.

—How to take better product photos for your website and press releases, and drive more sales.

Radio Publicity

—The one word you should never use if you’re being interviewed on a radio talk show.

—What you need to know before you pitch multiple shows on National Public Radio.

—A directory of paid listings that radio show hosts, TV talks shows and newspaper and magazine journalists use to find expert sources and guests.

 

Facebook, Pinterest, LinkedIn

—Where to find almost three dozen killer Facebook tips, most of which are free.

—How Pinterest can pull traffic and give you excellent search ranking, even if your topic is dull, academic, yucky or difficult to illustrate.

 

Free Tools

—The free online tool that will analyze your press releases, blog posts, articles and any other type of writing and tell you how to improve it. It’s a digital editor, and the closest I’ve seen to a human editor.

Pitching an Idea

—One of the very best ways to pitch top-tier media when they won’t take your phone calls. (No, it isn’t email.)

—How to make a journalist to say “yes” to your pitch by doing what 9 out of 10 other people who are pitching don’t do.

—The one thing magazine editors say you must have if you want publicity for a new product (they are begging for this).

—5 reasons you should follow up pitches to journalists and bloggers, even if they tell you they don’t want follow-ups.

—How to use “before and after photos” in a publicity campaign, a super idea for nonprofits and small business owners.

 

Ebook--Best of 2014 coverClick on the book to download the free ebook

 

 

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2014″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com

 

Blogging

—6 reasons why blogs won’t die, and the most important reason you should be blogging.

Finding Your Target Market

—3 places where your target market hangs out online and can use someone with your expertise.

—A brain-teaser that will show you exactly how well you know your target market.

Let me know if you like the ebook and have used any of the tips. The Comments section awaits….

And if you don’t subscribe to these twice-a-week tips, you can do so in the white box at the top left side of this page.

 

Ebook--Best of 2014 coverClick on the book to download the free ebook

 

 

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2014″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com

 

The Best of The Publicity Hound’s Tips of the Week of 2013: Yours to regift

Ebook--Best of 2013 coverIf you want to ramp up your PR campaign, generate more publicity and really build the buzz on social media, here’s the gift that keeps on giving. 

It’s “The Best of the Publicity Hound’s Tips of the Week of 2013,” a compilation of 34 of the very best tips from my popular ezine. The ebook has become an annual tradition, and I encourage you to regift it to your friends, followers and fans.

You can download the ebook, or use the handy app we created, by clicking on the links in red, below. 

When sharing it, use this link which will lead people right over to this blog post: http://PublicityHound.com/bestof2013 (you can’t download the book from this link, which leads right back to this blog post. Look for the download instructions in large type,  below.)

This year’s ebook has a special emphasis on free tools you can use to save time and money in a publicity or social media campaign. Here’s what you’ll find in the 49-page ebook:

—How to create and use the social media 2.0 press release from Shift Communications

—How to Promote Your Business with Your LinkedIn Company Page

—The differences between print, broadcast and online publicity, and the advantages and disadvantages of each

—How to ask for reviews of your products or services on LinkedIn

—Where to find a huge directory of freelance writers, complete with contact information

 

Ebook--Best of 2013 coverClick on the book to download the free ebook

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2013″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com  

 

 Free Publicity Tip 35--Best of 2013 ebook—A handy tool that will help you check for plagiarism and duplicate content

—Alternatives to the very popular and now defunct Google Reader

—Five big advantages for marketers who use Facebook calls to action

—Where to find a giant list of local and regional magazines so you know all your pitching opportunities

—36 places to publicize your startup

—Where to find a free 39-page report on how to research and pitch bloggers, step by step

—Where to find inexpensive and very creative marketing help if you need a new slogan or tagline

—Where to find a fabulous list of 50 tips for pitching the media

 

 

Ebook--Best of 2013 coverClick on the book to download the free ebook

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2013″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com 

 

—40 forms and links on how to contact Google

100 power words you should be using in your headlines and email subject lines

—A webinar replay of tips on how to shoot video using an iPad and a $5 app

How to make a killing on Pinterest if you have a topic that’s dull, academic or yucky

—How to enlist the help of hundreds of bloggers who can promote your posts

—Why tips lists are more powerful than ever when used in a publicity campaign

—Where to find a free tool that will help you create a cover image for Google+

—3 places journalists are dropping clues about topics they think are important

 

Ebook--Best of 2013 coverClick on the book to download the free ebook

 

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2013″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

 Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com 

 

–How to help readers find your books on amazon

–How to pitch a radio talk show host who reviews books

–Where to find a handy free template for an email pitch that generated tons of free publicity

82 story ideas for publicity, several for all 12 months of the year

–Ideas for action photos to include in your online press room

–Why you should write your blog or article headline before you write the copy

–Where to find a free tool that will let you create a video of your Twitter profile and tweets

 

 

Ebook--Best of 2013 coverClick on the book to download the free ebook

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2013″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

 Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com 

 

–The 6 big benefits of using hashtags

–Where to find the top 50 new product review blogs

–5 ways to use a free tool to create fun photos  

–Where to find a free replay of a webinar I ihosted on  the 7 things your 2014 publicity plan MUST include

–Where to find step-by-step directions on how to improve your Google+ Hovercard

–How to add an email opt-in box to your Facebook page

 

Ebook--Best of 2013 coverClick on the book to download the free ebook

 

 

 

 

 

MobileAppPhone

Click on the phone to add the app!

The “Best of” Mobile App

This is “The Best of the Publicity Hound’s Tips of the Week of 2013″, delivered to your mobile device. This is an app you can download to your smartphone or tablet so you can keep the ebook at your fingertips!

 

Problems accessing the book? Email my assistant, Christine Buffaloe, at Chris@SerenityVA.com  

Let me know if you like the ebook and have used any of the tips. The Comments section awaits….

And if you don’t subscribe to these twice-a-week tips, you can do so in the box on my homepage.  

Dog Tweets of the Week–8 Reasons to Hire a Journalist in your Marketing Department

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

Eight Reasons to Hire a Journalist in Your Marketing Department
Here are examples of a journalist’s CV, listing the various daily duties and (in red) how those skills can benefit your content marketing.

Yahoo list says PR specialists will replace reporters
Public relations jobs are expected to jump 23 percent from 2010-2020, while journalism jobs are expected to fall eight percent. Yahoo contends that PR specialists will replace reporters sometime in the near future.

16 People Who Tweeted Themselves Into Unemployment
Twitter may limit you to 140 characters or less, but that’s actually more than enough room to stick your foot in your mouth. These people know that firsthand.

Wacky Instagram alternative lets you have photos with stickers, captions & more
Instagram makes photos prettier. Molome makes photos funnier.” This is the selling point of Thailand-based mobile photo startup Molome.

Authors: List of 23 gift shops in U.S. focused on state-related gifts and books
Most states have privately owned gift shops that feature products made in that state (or have other connections to that state). The following state gift shops should feature your books.

Reporter-speak: Words and phrases PR pros should know
The nomenclature of a newsroom shouldn’t be a mystery. Mastering a few key terms will help you communicate with journalists, while bolstering your credibility among members of the Fourth Estate.

7 consumer trends to run with in 2014 [Piggyback publicity onto these]
No matter what market or industry you’re in, if you’re obsessed with catering to evolving consumer needs, desires and expectations, you will prosper through even the most insane global upheavals, whatever their flavor.

Why is your Klout score not reflecting real-time social activity?
When it comes to social measurement Klout has been the leader since its beginning in 2008; and, is the first company to create a proprietary measurement algorithm on perceived social influence.

Five Twitter Accounts That Give Great Customer Service
At a time when 53% of all businesses in the United States are using social media as a customer service channel, it’s time to take a look at the companies who are succeeding with Twitter as a primary customer service platform. The best practices and interactions used by the companies below go a long way with regard to extending their brand and showcasing their commitment to providing excellent customer service:

7 Tools That Make it Easy to Organize and Simplify Your Blogging Life
Let’s face it, blogging is a ton of work. You’ve got to keep up with your social media profiles, create and organize tons of content (both in written and video form), and you’ve got to market like crazy just to stay relevant. And this is on top of our other duties. It’s definitely a crazy blogging world we live in, but there’s a way to tone down the craziness just a little bit.

Dog Tweets of the Week–How To Cultivate a Relationship on Google Plus

twitter birdHere are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter.

5 ways to use PhotoFunia
The free, fun little tool for inserting a photo of your face, or a short text message, into photos at PhotoFunia.com has a variety of uses for Publicity Hounds. Use these in place of boring stock photos in your blog posts.

How to Prepare for Author Interviews 
You’ve published your book, created publicity buzz, sent out your press release…now what? Are you prepared for what you’ll say when the phone rings and a reporter or editor asks for an interview? As an author, the reality is that whether you contact the media or not, if you’re spending time marketing your work, there’s a good chance someone from the media will call you at some point.

Control the Interview? Dream on!
There are many PR agencies, consultants and media trainers that still advertise that they can teach spokespeople to control an interview. When someone says that to me, I have three words: Have a seat. I’ll be the journalist. You be the spokesperson. At the end of four or five minutes, you tell me how in control you actually felt.

How to Make Your Blog Images Awesome – Even If You Aren’t Picasso
Adding amazing images to your blog is not as difficult as it seems. Even if you are not artistic, you can pimp your blog images with these simple steps.

How To Cultivate a Relationship on Google Plus
Google Plus is a platform above all others. It’s micro-blogging aspects makes the social update stand out to your follower when done in the right way.

Running a Business Online? You Need To Get Back To Basics
For millions of men and women, the Internet has been an unbelievably great way to build a business and generate massive revenues. Additionally, more now than ever before, you can voice your unique perspective and point of view in order to have a greater impact doing your life’s work.

7 Things Your 2014 Publicity Plan Should NOT Include
I’ve identified 7 important things you must do to create a strategy that lets you be seen, heard, found, followed, recommended, studied and hired by people who need what you have.

Oh No They Didn’t! LinkedIn Profile Pictures Gone Wrong
LinkedIn is a professional networking site used for business purposes, right? And unlike Facebook or Google+, you only get ONE picture to sum you up to the outside world, so that one photo becomes a very important part of your professional brand. So what does YOUR profile picture say about you?

5 Lessons We Learned from Bad Mayors
Recently three mayors of large cities, San Diego Mayor Bob Filner, El Cajon Mayor Mark Lewis, and Toronto Mayor Rob Ford, have made grave mistakes leading them to extreme public ridicule. The mistakes were not just women, drugs and racist remarks, but their handling of these issues in the press.

Make a video of your Twitter profile and tweets. Fast, fun, free tool
If you’re on Twitter and you want to give people one more reason to follow you, increase your online visibility and make your online profile look really hip, create a short video of your Twitter feed using Vizify.com. It’s a free service that collects your tweets, photos, Vine videos and other content you’ve shared on Twitter and creates a video of less than a minute, accompanied by music.

How to promote a Hangout, webinar, podcast after you’re the guest

If you’re an expert in your topic, you’ve probably been invited onto at least one program as the guest expert. 

Afterward, you thank the host, send out a few tweets linking to the replay, and then get back to work. That’s what I usually do.

There’s a much better way.

Mike Allton, a social media manager in St. Louis, was a guest yesterday on Denise Wakeman’s Adventures in Visibility Hangout on Air (HOA). He shared advanced techniques on how to get the most of out Hootsuite, a dashboard that lets you manage multiple social media accounts. I watched the show but was easily distracted and wasn’t able to take notes like I should have.

Today, I found a fabulous summary of the show at Mike’s blog under the headline Hootsuite Tips and Tricks with Mike Allton [HOA Video]. I want to follow Mike’s lead and use his blog post as sort of a template for when I appear on someone else’s webinar, podcast, Hangout, or even a radio show.

Here are the seven elements:

1. A short, two-paragraph introduction.

2. A list of questions asked on the show. I love this! It creates interest an summarizes the sub-topics discussed.

3. The YouTube video offering the replay, embedded in the blog.

 

4. A fun photo, perfect for sharing on social media. 

5. A large pop-quote from Mike.

6. A list of resources on HootSuite.

7. A call-to-action paragraph letting the reader know they can hire Mike.

And notice the share buttons above and below the post.

Beautiful! And very smart.

Is this something you’d use after you appear as a guest on a show?