I thought I had caught all the out-of-date products when I went through my inventory a week ago, to prepare for my close-out sale that's been under way for a week. But I found two more that I want to offer: 11 Ways to Avoid Missed Opportunities on Facebook (only $5, reduced from $49.95) Because I'm planning a webinar next week with Mari Smith on … [Read more...]
How to work with a PR firm: 15 do’s and 8 don’ts
The New York Times' Small business blog has an interesting post about do's and dont's when working with a PR firm.
Jennifer Walzer, founder and chief executive of Backup My Info!, a company … [Read more...]
Resource links experts with radio shows that need guests
If you're a guest expert, or a PR person who represents an expert, and you're looking for radio talk shows and podcasts that need guests, don't pitch only the big shows.
Many of them are difficult to book, and you might be far better off trying to … [Read more...]
6 ways to use the Newspaper Map of the World
Several readers wrote to say they loved the item in last week's ezine regarding the Newspaper Map of the World, the interactive … [Read more...]
Should publicists be compensated for bigger publicity hits?
Joel Kweskin of Charlotte, NC, asks another question this week:
"I'd like to hear your Hounds' opinions on how to compensate publicists.
"Some press releases result in a little blurb in a publication, which can be considered satisfactory. And then there's a query to a business publication that results in a full feature article, … [Read more...]