Lists are everywhere these days---on TV, on Facebook, on Twitter and in your local newspapers and national magazines. And for good reasons. Readers love lists. The end of the year is the ideal time to create your own---either by yourself or with help from … [Read more...]
I thought I had caught all the out-of-date products when I went through my inventory a week ago, to prepare for my close-out sale that's been under way for a week. But I found two more that I want to offer: 11 Ways to Avoid Missed Opportunities on Facebook (only $5, reduced from $49.95) Because I'm planning a webinar next week with Mari Smith on … [Read more...]
Many of them are difficult to book, and you might be far better off trying to … [Read more...]
Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue.
But hurry. This story may be old news by the end of the week.
Here are the Top 10 ways to create free publicity for yourself by participating in the Tiger Woods conversation … [Read more...]
The most successful authors, consultants, speakers and experts do one thing differently from most others.
They figure out creative ways to spin their expertise into multiple products and services. Many of the most successful authors, for example, never intend to rely on income solely from their book, even if it's a … [Read more...]
Joel Kweskin of Charlotte, NC, asks another question this week:
"I'd like to hear your Hounds' opinions on how to compensate publicists.
"Some press releases result in a little blurb in a publication, which can be considered satisfactory. And then there's a query to a business publication that results in a full feature article, … [Read more...]