This is the third in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. The other two posts in the series are The Pros and Cons of Free Publicity in Newspapers and Magazines and … [Read more...]
This is the second in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part III will be featured next and focus on online publicity.
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Earlier this week, I listed the [Read more...]
This is the first in a three-part series on the advantages and disadvantages of print, broadcast and online publicity. Part II will be featured next and focus on broadcast publicity.
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When it’s time to launch your next promotion, and free publicity is an important component, know the pros … [Read more...]
Don't get caught with the Publicist from Hell.
That's easy to do if you've interviewed several candidates in-depth, you've chosen your top candidate and want to get started, but you miss the critical step of checking references before you sign on the dotted line. Don't let yourself become so giddy with excitement over an exceptional … [Read more...]
It's my annual gift to you: "The Best of The Publicity Hound's Tips of the Week of 2012" ebook.
This year's book … [Read more...]
It pays to be a copycat, especially if you're after free publicity.
When jewelry store owner Harold van Beek, near Cedar Rapids, Iowa, heard that a jeweler in Georgia had gotten publicity for offering a hunting rifle to every customer who bought diamond jewelry, he copied the marketing tactic and found himself on the local news. Starting … [Read more...]
Publicity Hounds usually want to know how to graduate from local publicity to national publicity.
But sometimes, if you generate national publicity right out of the gate and you're fairly new to self-promotion and DIY PR, … [Read more...]
In most cases, a small percentage of the information is out of date. But all products are … [Read more...]