I started the Pinterest board 50 Tips for Free Publicity because it's a powerful way to … [Read more...]
7 online promotion tools for professional organizers
There's a place in my heart for professional organizers, perhaps because I need one at my side every waking minute of every day.
While looking through old blog posts, I found one titled [Read more...]
‘Publicity expert’ can be your title if you do these 11 things
"Publicity expert" questions usually come from high school or college students, but sometimes from people who want to become publicists or PR pros.
"How do become a publicity expert, or … [Read more...]
7 easy ways to find guest bloggers (and enjoy vacation)
Your vacation will be a lot more enjoyable if you know you're regularly publishing to your blog while wiggling your toes in the sand, or letting the wind whip through your hair while tooling around the … [Read more...]
TV News Departments Want User-Generated Video
When news broke about the Virginia Tech massacre April 16, 2007, some of the first video that people saw from that day didn’t come from professional broadcasters.
It came from students who had no training on how to report the news and only one piece of equipment to help them report it: a cell phone camera. For CNN and the major … [Read more...]
Hire a Virtual Assistant to Help with P.R., Publicity
Public relations and publicity just got easier, thanks to the exploding virtual assistance industry.
That means virtual assistants--independent contractors who help clients with a wide variety of tasks virtually, sometimes from thousands of miles away--are adding publicity-related skills to their offerings.
Some virtual … [Read more...]
How to Work with Newspaper Photographers
By Joan Stewart
The Publicity Hound
The next time a newspaper photographer takes your photo, remember the 8 things they hate:
Bossy people who demand that other people be included in the photo, so there won’t be hurt feelings. Never tell the photographer whom to photograph. This puts them on the spot. Usually, the … [Read more...]Recycle Publicity These 7 Ways
By Joan Stewart
The Publicity Hound
Feeling proud for persuading a local radio station to air a half-hour interview with you? Or for getting a two-page spread in a national magazine?
If you're an amateur publicity seeker, you're content with whatever you can get. If you're a real Publicity Hound, however, you know the fun … [Read more...]
6 Publicity Tips for Small Businesses
By Joan Stewart
The Publicity Hound
In a funk because your competitors seem to be snagging all the free media publicity? It’s time to start claiming your share. Here are six publicity tips for small business owners.
Tie story ideas to the holidays. Example: A bookstore that’s offering a special program for Valentine’s Day. … [Read more...]How to be a Valuable News Source the Media Love
If you want to be a Publicity Hound, you need to know how to work with the media. Specifically, how to be a valuable source.
Here are 10 ways to get in the media’s good graces.
Understand that the media owe you nothing. It is not their job to sell your book, draw a large audience for your speaking engagement, get you a consulting … [Read more...]