I started the Pinterest board 50 Tips for Free Publicity because it’s a powerful way to capture the attention of people who are following me. It takes viewers just a few seconds to read the tip that comes into their feed, and decide if they want to click and learn more.
There’s something enticing about numbered collections of things, like comic books. If you see one and love it, you’re tempted to want them all.
Each pin on my board links back to a post at my blog, where I discuss that particular tip in more detail. Every time I pin to this board, I pick up more repins and more followers (1,729 as of today). Not bad for a board that’s meant to be helpful, and not necessarily visually appealing.
About two weeks ago, when I Googled “free publicity,” one of my top keyword phrases, this board was in the Number 1 position!
It still is today, and I don’t want to lose that coveted spot.
These simple PowerPoint slides, as spartan as they are, really stand out among all the photos of strapless evening gowns, lavender wedding cakes and stiletto heels.
Great for Boring or Embarrassing Topics on Pinterest
The concept is especially powerful for any company that sells a product or service, or promotes a cause or issue that’s dull, embarrassing, or not very visual but still wants to use Pinterest to pull traffic.
Non-visual topics include environmental clean-up, mortgage refinancing, memory loss, risk management, neuro-linguistic programming, and leadership.
Embarrassing topics that are almost impossible to illustrate but get lots of Google searches include incontinence, erectile dysfunction, jock itch, STDs, hemorrhoids, body odor and bad breath.
How to Create a Pinterest Board Like This One
Order the replay for the webinar “How to Create How-to Tips for Non-visual Topics on Pinterest and Earn High Google Rankings.” I’ll explain in step-by-step detail exactly how to create a Pinterest board of how-to tips on any topic that link back to your blog, website, a sales catalog, a squeeze page, or any web page that needs more traffic. (UPDATE: The video replay of this webinar is available for purchase.)
Here’s the best part. After you write your tips, you can outsource the rest of it! Even your teen-age kid can help. And you aren’t committed to writing 50 tips. Write as many or as few as you wish, although it stands to reason that the more tips on your board, the more traffic it will pull.
A New Service for PR Pros and Virtual Assistants
This is a fabulous service that PR people and VAs can offer, especially for clients who want to rank high in the search engines but don’t want to get their hands dirty with the technical stuff.
Everyone who registers for Thursday’s webinar will receive the written step-by-step cheat sheet so you don’t have to take notes. Grab the replay here.