Donna Davidson and Laurel Simmons from Ottawa, Ontario, Canada write: "We have a product that is a practical and very cool medication tracker, a pocket-size manual that lets people record their medications. It's simple and low tech on purpose. You don't need computers. It can be carried anywhere. It's tear-proof and water-proof and great in all … [Read more...]
Press releases: Dead or alive?
Is the press release dead or alive? Publicity Hounds have conflicting opinions and we want to know yours. Sally Saville Hodge says it's dead, and she backs up her claim in this article at the MarketingProfs website. Harry Hoover says it's very much alive and offers this rebuttal. What do you think? Dead or alive? And if so, … [Read more...]
The news release is dead
Do you write news releases that require six levels of approval before they can go out the door? Do you labor over every word in your releases, and worry what reporters will think about the lame B.S. quote in the third paragraph---the one the boss insists be kept in? If so, you might welcome the claim from Sally Saville Hodge that the typical news … [Read more...]
Use the independence theme
Right now, in newsrooms and at TV and radio stations all over the U.S., assignment editors are groaning about having to come up with local stories for the Fourth of July. Even worse, July 4 falls on Monday. That means that in addition to a big Sunday paper, editors have the holiday edition to worry about. And they must have most of their feature … [Read more...]
Help promote a salsa school
Aleksandra Sell of Calgary, Alberta, Canada writes: "I have a school of salsa dance and I'm looking for ways to generate appreciation for salsa dance and music in a large oil and gas town. In every large city in North America, salsa has taken over by storm, but not here. So far, it's been like pulling teeth. Any ideas on growing the salsa scene … [Read more...]
Feds should butt out of VNR controversy
The federal government should stay out of the squabble over prepackaged news materials such as video news releases. The FCC is reviewing existing rules and regulations on two types of prepackaged news materials – those involving financial or promotional considerations for broadcasters who air them and those involving “controversial” or “political … [Read more...]
How to promote luxury high-rises
Jennifer Marko of Jacksonville, Florida writes: "I represent a luxury high-rise community, which is almost sold out, but we don't want to lose momentum on our publicity efforts about the community itself. Our target market is retired or almost-retired empty nesters looking to downsize their lifestyle so they can travel. The 12-story building is … [Read more...]
Stop passing checks and passing it off as news
Publicity Hound Marilynn Mobley of Atlanta, Georgia writes with this comment about my advice two weeks ago to stop staging boring check-passing photos: "AMEN to your advice about how dreadful 'passing the check' photos are. I thought you might be interested to know that they can actually be dangerous as well. "Recently, I picked up a magazine to … [Read more...]
Beware your lawyer’s media advice in a crisis
I shake my head in disbelief every time somebody who has just been sued is quoted in the newspaper as saying, "We can't comment because the case is in litigation." I saw that quote again this morning. Some people actually think there's a law somewhere that prohibits them from commenting on lawsuits filed against them. Others even think their … [Read more...]
Find your way into weather stories
The 10 tomato plants in our garden, including two heirloom tomato plants, are wilting. And the basil just sits there looking helpless. If this newsletter is late today, it's because I've been in the garden for the last several days giving a hearty drink to the green beans, beets, carrots, radishes, peas, spinach and three rows of lettuce. The … [Read more...]
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