When news breaks and journalists need to find sources to interview, they can’t waste time Googling under certain words or phrases, then wading through a long list of websites and articles in search of the perfect source.
Many of them go directly to Yearbook.com, a website where they can search among the thousands of sources and find exactly what they need within seconds, and with just a few clicks of the mouse. The online book of experts, arranged by category, includes authors, speakers, academics, celebrities, government officials, executives in the nonprofit world, and anyone else who is considered an expert and has something to offer the media.
Because I am a publicity expert, journalists call me frequently to comment on things like the Michael Jackson trial and Martha Stewart’s prison sentence.
If you’re not in the Yearbook, consider an annual membership which includes not only an ad, but lots of other goodies:
—Your profile is included in the free downloadable and printable Yearbook of Experts online editions, and in the printed editions (twice annually) of the Yearbook of Experts.
—You can send 52 news releases a year, without any per-release charges, to tens of thousands of journalists via NewsReleaseWire.com. Your releases are linked directly to your Yearbook.com profile. You can also send Talking News Releases that invite broadcast journalists to hear how good you really sound.
—You can post your special events or speaking engagements at Daybook.com.
—Your profile and news release are catalogued at the LexisNexis database, the leading professional search engine.
—At the Online Media Database, you can download databases or print your own mailing labels to have direct contact with America’s leading print and broadcast journalists, including syndicated columnists, freelancers, newspapers and magazines, and trade journals.
—New members and those who renew by November 1 also receive the Power Media Blue Book, a directory featuring America’s leading print and broadcast journalists. PR Week called this “an Internet dating service of PR.” The book comes with a CD that includes databases, and an “@Cloaked Email.com” address system to prevent spam. You send an email for a journalist and the Yearbook forwards it to them.
Publicity Hound readers can get $100 off the price of membership but only if you use this link.
November 1 is the deadline for the 2006 listings.