Publicity Hound Jill Caren of Matawan, New Jersey writes:
“My business, Expressions Photo Design, takes personal photographs and creates art and gifts with them. Our specialty is creating custom designed collages, pop art and photo memory books.
“I have a brick and mortar store, but it has been difficult to launch because everyone thinks we are photographers, which we are not. We have tried signage in the window explaining what we do, but that hasn’t been effective. Passers-by love our window and will stop and look and comment, but they don’t come in. If I’m outside and talk to the people who are looking in my window and explain what we do, then they’re amazed and can’t wait to see more. Unfortunately, I’m a one-woman business and can’t be outside all day. So I’m looking for ideas on how to get them inside.
“I have even tried getting local press, which has proven difficult because the writers and editors don’t even understand my business. Currently, my main business comes from my website . ”