If you're looking for ways to meet your favorite local journalist in a relaxed a relaxed social setting, join your local press club. Press clubs promote journalism excellence through a variety of programs, activities and monthly meetings. Most members are from the working press, but plenty of PR people also belong. David Niles, former editor of … [Read more...]
Company anniversary? Get onto the speaking circuit
A common question from small-business owners: "How do I celebrate my company's anniversary?" One way is to create an interesting 20-minute presentation about your industry, or how people can solve a problem related to your industry or in their own small businesses, then offer to speak for free at the hundreds of service clubs, chamber of … [Read more...]
Nutritionist chides Bush for meat-heavy lunch
Kudos to Australian nutritionist Vicki Flood for generating publicity by piggybacking onto President Bush's visit to her country and criticizing his not-so-healthy choice of lunch food. Flood, from Sydney University's Centre for Public Health Nutrition, … [Read more...]
Papa Jack Weil, the oldest CEO, great Labor Day story
Thanks to professional speaker Robin C. Johnston, an expert at sales, marketing and fundraising, for tipping us off to a perfect Labor Day story: "A news article just aired on TV about Papa Jack Weil, CEO of a Denver-based company. Papa Jack recently turned 106 years old and is … [Read more...]
Free meeting rooms: A great PR tactic
When I wanted to present a halfday workshop in Norfolk, Virginia two years ago, I asked my friend, Sandy Dumont, The Image Architect, if she knew about any inexpensive meeting rooms in Norfolk, where she lives.
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Christian PR firm wanted to promote sales book
Carol Bloom Stevens of Rye Brook, New York writes: "My husband, Mark Stevens, wrote a book called God is a Salesman: Learn from the Master, which will be published … [Read more...]
Restaurant reviewers report on dirty restrooms
When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers---and worse. Most other reviewers do, too. An article titled [Read more...]
Thank-you notes make a lasting impression
It's a publicity tool that's as old as dirt, so I was pleased to see it mentioned in a case study written by Marketing Sherpa, about how a successful Publicity Hound reaches out to … [Read more...]
Book Tour connects authors with audiences
If you're an author who does book tours or a speaker who's looking for yet another way to spread the word about your speaking engagements, check out Book Tour, a free online service that connects authors with their audiences. Authors can create a profile so fans never again miss your events and media appearances. Love books? Sign up and find out … [Read more...]
Artist needs fund-raising ideas
Jennie Rosenbaum of Melbourne, Australia writes: "I'm an artist and have been offered my fist solo show by a respected commercial gallery in Canada. This is extremely exciting as I have only been practicing professionally for a couple of years. My online presence and my website are … [Read more...]
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