Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns [Read more...]
Podcasting for Beginners, Part 1: Equipment That Will Make You Sound Like a Million Bucks
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns Metrolingua … [Read more...]
How to Sell More Fiction and Nonfiction Books with Pinterest: Free Training Nov. 12
Since Beth Hayden started teaching me about Pinterest several years ago, she and I have brainstormed of all sorts of ways an author can use the social media site for sharing dazzling images.
Beth says one of the easiest ideas is for … [Read more...]
How Copywriting Skills Can Turn Publicity into Profits
It's called the Zeigarnik Principle, and if you know how to use it, it can help you get publicity and turn all that promotion into profits.
It's named after Bluma Zeigarnik, the Russian psychiatrist and psychologist who concluded that the human mind cannot stand … [Read more...]
How 8 Entrepreneurs Launched 8 Courses in 8 Niches with 1 Winning Method — Live Webcast Saturday
If you're thinking of diving into the world of online education, learn how to avoid making the same mistakes others before you have … [Read more...]
5 Mistakes I’ve Been Making When Teaching Online
If you're considering jumping into teaching online courses, there's no better time than now.
But don't make the mistakes I've made during the last 15 years. I've been aware of a few of them, but others never dawned on me until I took Danny Iny's "Course Builders Laboratory" … [Read more...]
New PhotoFunia Tool Let’s You Put Yourself on TV
I've written about PhotoFunia before, and I've concluded that it's the simplest, most fun graphics tool I've found.
Use it to turn your photo into a pencil drawing. Type a message on the marquee of a movie theater or in neon lights on a giant billboard. Or create a photo of … [Read more...]
Learn 25 Best Book Publishing Tips on Free Call Sept. 2
If you're an author or publisher who struggles with any aspect of getting your book to market, take advantage of a chance to learn from me and four other publishing pros at a free webinar at 7:15 Eastern Time on Wednesday, Sept. 2.
I'm one of the hosts, and I'll be joined by book … [Read more...]
Author Training Aug. 13: Write a Mega-profitable Book Fast
One of the major frustrations of authors is the near impossibility of making money from their books.
They mistakenly think a book is a revenue stream. For most of them, a book is a money pit. By time they pay for a cover designer, interior designer, editing, proofreading, printing and a distributor, they've spent all their money. … [Read more...]
How FotoJet Pitched Me and Got Publicity for Its Web App
When you launch a new product or service, reach out to bloggers whose audiences are a perfect fit.
This morning, I found a compact little pitch in my email, from Candy at PearlMountain Technology, the graphic software developer that created the FotoJet web app. You can use the free tool … [Read more...]
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