Tips, Tricks & Tools for Free Publicity
One of the toughest problems Publicity Hounds face is explaining succinctly their book, product or service.
Your 15-second pitch should be short enough to catch people's attention but enticing enough to make them say, "Tell me more."
It's Day 3 of the third annual [Read more...]
By Marcia Yudkin
Heartsick over negative reviews on Amazon or Yelp? I want to tell you about an experience I recently had that, for me, put the phenomenon of reviews into perspective.
To cope with an early-morning flight, my husband and I booked a room at a Days Inn near our local airport. To get to our room after an unusually … [Read more...]
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns [Read more...]
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns Metrolingua … [Read more...]
Since Beth Hayden started teaching me about Pinterest several years ago, she and I have brainstormed of all sorts of ways an author can use the social media site for sharing dazzling images.
Beth says one of the easiest ideas is for … [Read more...]
It's called the Zeigarnik Principle, and if you know how to use it, it can help you get publicity and turn all that promotion into profits.
It's named after Bluma Zeigarnik, the Russian psychiatrist and psychologist who concluded that the human mind cannot stand … [Read more...]
If you're thinking of diving into the world of online education, learn how to avoid making the same mistakes others before you have … [Read more...]
If you're considering jumping into teaching online courses, there's no better time than now.
But don't make the mistakes I've made during the last 15 years. I've been aware of a few of them, but others never dawned on me until I took Danny Iny's "Course Builders Laboratory" … [Read more...]
I've written about PhotoFunia before, and I've concluded that it's the simplest, most fun graphics tool I've found.
Use it to turn your photo into a pencil drawing. Type a message on the marquee of a movie theater or in neon lights on a giant billboard. Or create a photo of … [Read more...]
If you're an author or publisher who struggles with any aspect of getting your book to market, take advantage of a chance to learn from me and four other publishing pros at a free webinar at 7:15 Eastern Time on Wednesday, Sept. 2.
I'm one of the hosts, and I'll be joined by book … [Read more...]
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