While cleaning out an old folder, I found a copy of "An Entrepreneur's Prayer."
My copy doesn't mention a source, but a quick Google search shows it was written by Rick Beneteau, co-founder of [Read more...]
5 reasons I don’t guest blog, and why that’s changing
This is the latest tip in a series of "50 Tips for Free Publicity" which I'm pinning on Pinterest. Follow me there, and if you like my tips, comment and … [Read more...]
12 things publicity superstars do: Webinar today
Sometimes publicity superstars make it look so darn easy.
They're the ones who are popping up time and again on the covers of magazines, as the subject of newspaper columns, and as guests on TV and radio talk shows.
What do they know that … [Read more...]
Tired of bragging? Reporter wants you as a source
A reporter at a national publication is writing about bragging and is looking for people to interview.
Are you sick of all the bragging that people do nowadays—on social media, at work, your kid’s school, etc.? What are the extreme (and hilarious examples)? Have you identified different types of braggers?
And how do you cope? You … [Read more...]
Dog Tweets—How 3 nonprofits are using Pinterest to drive social change
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
How 3 nonprofits are using Pinterest to drive social change. [Read more...]
Identify industry trends using these 7 sources
Any self-respecting journalist, blogger, freelancer, broadcaster and publisher knows the importance of reporting on trends.
But when I worked as a newspaper editor two decades ago, I was too busy laying off reporters, slashing the newsroom budget … [Read more...]
Why face-to-face pitching always beats the phone
Broadcasters who are looking for TV show guests, and journalists on the hunt for experts to interview, love sitting across from potential sources and listening to them pitch.
They can see the twinkle in your eye. They can hear the enthusiasm … [Read more...]
Pitch the local angle to national stories: 9 examples
When news breaks internationally, nationally or regionally, and you tie into the story in some way, pitch "the local angle" to local bloggers, local weekly and daily newspapers, local TV newsrooms, even local radio.
If you're in one of the 22 states served by … [Read more...]
Dog Tweets—Follow my 50 Tips for Free Publicity board on Pinterest
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Follow my 50 Tips for Free Publicity board on Pinterest. [Read more...]
Why press release follow-up calls irk journalists
You're a journalist working in a newsroom. Ten times a day, people call and ask, "I sent a press release last week but it hasn't shown up in the paper yet. Can you confirm you received it?"
You drop what you're doing, call … [Read more...]
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