This is the latest tip in a series of “50 Tips for Free Publicity” which I’m pinning on Pinterest. Follow me there, and if you like my tips, comment and repin.
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For as much as I preach about the importance of guest blogging, I should be able to point to blogs galore where my content appears.
Not so. I’ve pitched a few bloggers in the last few years and they’ve featured my work, but I got off the track somewhere. Here’s why:
1. I want to offer bloggers original content only.
There’s always the temptation to use it for my own blog.
2. Is it worth it?
I’m never quite sure how much traffic a blog gets and whether it’s worth my time.
3. When it comes to writing, I’m a perfectionist.
I write very quickly. But I edit very slowly. And re-edit. And re-edit. Ad-naseum. Writing and editing take five times longer than I think they should take.
4. Pitching an idea for a blog post takes time, too.
When I decide which blogger to pitch, I like to spend time at the blog reading the last dozen or so posts, and comments, to become familiar with the topics covered, the blogger’s voice, and the type of audience. Only then do I pitch.
5. Convincing a big blogger to say “yes” is difficult.
I’d love to be published on a blog like Copyblogger, where a well-read blog can bring a traffic geyser to my website. I’ve read several dozen blog posts that explain exactly how to come up with ideas and how to pitch that blog. But do I really want to have to review all that material? My perfectionism is my worst enemy.
Help Is On the Way!
If any of these excuses sound familiar, join me next week when Danny Iny, a prolific guest blogger, is my guest expert on a free webinar that will teach you how to write FAST, and know exactly which blogs will give you the biggest return.
Danny has posted EVERYWHERE on the blogosphere. I’m not exaggerating. Last year, he wrote more than 80 posts of at least 1,000 words for every blog you can think of: Copyblogger, Problogger, FreelanceSwitch, MarketingProfs, ThinkTraffic—the list just goes on, and on, and on.
In less than a year, he grew a no-name blog into one of the leading blogs in the industry, and even co-authored a book with some of the biggest names in the audience-building world, like Guy Kawasaki, Brian Clark, Mitch Joel, and many others.
And he did it all through writing.
He’s got a system that teaches mere mortals how to write as easily, effectively, and prolifically as he does. As in “high-quality, 1,000+ word blog posts in less than an hour” – sounds pretty good, right?
Join us at 3 p.m. Eastern Daylight Time on Tuesday, Aug. 7, when we present “More Traffic & Subscribers via Fast, Easy Writing.” Register here.
Danny wants to make the training as value-packed as it possibly can be, so if you have any specific questions about blogging, writing, online business or anything else, you can include them in the Comments section below and I’ll make sure he sees them and addresses them next week.
Danny, by the way, is known as “The Freddey Krueger of Blogging” because someone told him once, “Wow, Danny, you’re like Freddy Krueger—wherever I turn, you’re there!”