Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Bernadine Whedon Smith of Philadelphia, Pennsylvania, does volunteer PR for her Episcopal church and wants to know how to measure the effectiveness of a 2 by 3 ad in local newspapers. She also needs creative ideas on how to promote the church and its new, young, dynamic minister.
From Lois Carter Fay of Marketingwomen.com and Massanutten, … [Read more...]
by Joan Stewart
When you send a snail-mail or email pitch to a journalist, does the copylook like a big block of gray? Or do you flag the journalist to the most importance elements of your pitch by using things such as sub-heads, boldtype, indented paragraphs, underlined text and a post-script?
Publicity Hounds who borrow those techniques, used by the world's … [Read more...]
by Joan Stewart
When Publicity Hounds ask me about the best media hit I've ever received, they expect to hear about a feature story in the Wall Street Journal or a cover story on the front of a PR-industry publication.
No way. I tell them about something far more profitable. It was a little 3-line item that appeared about five years ago in the Kiplinger … [Read more...]
by Joan Stewart
If you're a woman, and you've been targeting the Los Angeles Times for an op-ed piece and have had no luck, this could be an ideal time to try again.
Syndicated columnist Susan Estrich says the Times is guilty of blatant discrimination for not running more opinion pieces by women.
In a Valentine's Day email sent to 50 prominent … [Read more...]
by Joan Stewart
When you're creating a media plan for yourself or a client, don't overlook all those second- and third-level publications--from free weekly shoppers to alternative newspapers--that might be hungry for your story idea or article.
When I was in Studio City, California in February to speak to the Book Publicists of Southern California, I … [Read more...]
by Joan Stewart
At least once a week, somebody emails me and asks if I can recommend a good publicist.
Sure, I could. But usually, I don't. That's because you need to consider dozens of factors before hiring one.
--How much money can you spend?
--Do you want to get into only big national media, or do you want publicity in your own … [Read more...]
by Joan Stewart
From now until June, you'll be seeing articles about journalists whose newspapers, magazines, TV stations and radio stations have won industry awards.
The American Society of Newspaper Editors, for example, announced its 2005 winners recently.
Why is this important to Publicity Hounds? Because these awards are important to … [Read more...]
by Joan Stewart
Publicity Hounds need to stay abreast of emerging media trends.
For example, the proliferation of blogs, online discussion rooms and other Internet sources of news have made newspapers less relevant than ever.
This excellent article in … [Read more...]
by Joan Stewart
If you're trying to position yourself as an expert, you can often attract media attention if you're in the right place at the right time. Specifically, near the top of the list that a search engine produces when a journalist is searching online for someone with your expertise.
Marilyn Anderson, author of "Never Kiss a Frog, a Girl's … [Read more...]
by Joan Stewart
Donald Hansen of Issaquah, Washington, whose company makes Nordic jewelry, wants to know how to promote the products.
From Margaret Vos of Wellington, New Zealand:
"How about finding some Nordic genealogy sites and offering your products through them? If I were of Nordic descent, I'd love to buy something … [Read more...]
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