Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Smart Publicity Hounds know about the Associated Press Stylebook, "the journalist's bible."
It's the 427-page, spiral-bound book, organized liked a dictionary, that journalists throughout the world consult when they need to know the correct acronym for a government agency. They … [Read more...]
by Joan Stewart
Sharon Dotson of Bayou City PR in Houston, Texas wants to know how to get a client onto “The 700 Club,” a live TV program that airs weekdays from The Christian Broadcasting Network’s (CBN) broadcast facilities in Virginia Beach, Virginia. Hosted by Pat Robertson, the program focuses on Christian ministry.
From Sandy Dumont of Norfolk, … [Read more...]
by Joan Stewart
In my workshop “Hey Boss, Mike Wallace is on Line 2,” I share a sneaky tip about how to do background checks on reporters.
Not the kind that will tell you whether they’ve been picked up for drunken driving or filed for bankruptcy. Rather, the kind that will help you determine … [Read more...]
by Joan Stewart
Journalists refer to it as the "nut graph."
It's short for "nut paragraph," the part near the beginning that explains, in a nutshell, what the story is about. The nut graph often lends perspective, includes statistics or makes a comparison between something then and now.
Here's an examples from a recent Wall Street Journal.
A … [Read more...]
by Joan Stewart
Thanks to Publicity Hound Paul Rhetts of Albuquerque, New Mexico for telling us about the 200 New Mexico authors and publishers who banded together during the holidays to sell local books in a storefront at a local mall.
Frustrated by the difficulties getting their books stocked in local and regional bookstores, the New Mexico Book … [Read more...]
by Joan Stewart
Tom Monroe, Jr. of Detroit, Michigan wants ideas on how to promote his production machine shop, which services the manufacturing industry. Its niche market is providing production tapping and drilling of metal parts.
From Toni Graeme of Victoria, BC, Canada:
"How about a brainstorming group with someone from the advertising … [Read more...]
by Joan Stewart
Every week, roughly 1,200 unsolicited submissions arrive at The New York Times via e-mail, fax and the U.S. Postal Service. All are vying for valuable space on the op-ed page, the page next to the editorial page that includes divergent views on timely topics.
Many of the submissions are first-rate. Yet most get turned down simply … [Read more...]
by Joan Stewart
It was a night of swashbuckling fun, complete with a pirate treasure game, foods of the Mediterranean and Caribbean seas, and even a special "Pirate's Pleasure" drink made with Goldschlager, triple sec and rum.
It was The Business Journal's annual Book of Lists bash at a downtown Milwaukee hotel on January 20, in honor of the several … [Read more...]
by Joan Stewart
Sometimes all you need is a clever play on words and a fun event to generate some great publicity.
Take the concept of happy hour. Remove the booze. Add four-legged hounds. What do you get?
"Yappy Hour," a play date for pooches from 6 to 8 p.m. on a recent Friday night at the Amiable Dog Training School in Milwaukee, … [Read more...]
by Joan Stewart
Prudy Taylor Board of Delray Beach, Florida wants to know how to promote her book, "Murder a la Carte," the first a series titled Recipes for Murder.
From Harry Hoover of Huntersville, North Carolina:
"Every major paper has a food writer or editor. Pitch a story about how to do a themed dinner party featuring murder, mayhem and … [Read more...]
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