Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Too many Publicity Hounds are much too nice when introducing a new product or service that's heads above the one offered by the competition.
Afraid of stepping on toes, they issue a bland news release with glowing quotes from the CEO about the wonders of the new offering. But never once do they mention what makes it better than the … [Read more...]
by Joan Stewart
Eighteen ublicity Hounds have tips for Anne Deeter Gallaher of Camp Hills, Pennsylvania. Her client is breaking ground for a new clinic addition. It houses a family practice with nine physicians that have 30,000 patients. She wants alternatives to the routine and boring groundbreaking ceremony.
From Lisa "Chase" Patterson of Jersey … [Read more...]
by Joan Stewart
Keep your eyes open this year for things you can add to a "Best of 2005" or "Worst of 2005" lists which you can then submit to the media at the end of the year.
The media love these end-of-year briefs. Here are some ideas to get you thinking:
--An expert who speaks on anger management can write "The 7 Worst Temper Tantrums of … [Read more...]
by Joan Stewart
What do you do when you’ve been hammered by the almighty Reader's Digest?
That’s what happened to the Mount Horeb Mustard Museum in Mount Horeb, Wisconsin when an article in the December issue placed the Mustard Museum on its list of "5 Museums Not to Plan Christmas Around."
"Want a fun vacation?" the article asked. … [Read more...]
by Joan Stewart
You volunteer to do PR for your church, and the job includes generating publicity for--groan--the annual spaghetti supper.
A morning drive-time radio show in your community would be the perfect place to promote the event. It's a fun show and everybody listens to it because the deejay is a real character.
But what can you say about … [Read more...]
by Joan Stewart
Anne Wear of Greensboro, North Carolina says her friend, a videographer, needs ideas on how to market his business. He has almost 20 years of experience behind the camera and also works as an audio person, grip and teleprompter operator.
From Jan Cannon of Boston, Massachusetts:
Some lawyers videotape depositions. They might be an … [Read more...]
by Joan Stewart
Remember those New Year's Resolutions you made months ago about keeping in closer touch with the media? If you'v forgotten them, get back into the saddle and jump-start your own publicity campaign, or your client's.
--Vow to make one new media contact each month. That could mean asking areporter to lunch, or sending an article to a … [Read more...]
by Joan Stewart
Think about the last pitch you emailed to a journalist, or sent by snail-mail letter.
How long was it?
If it was longer than a paragraph or two, the journalist might have hit the "delete" key or thrown the letter into the wastebasket. Or if you started your phone pitch with "let me fill you in on a little background," I'll bet you … [Read more...]
by Joan Stewart
Night after night, we see stories on the local and national TV news about topics like obesity, alcoholism, drug abuse and mental illness.
The reporter's narration accompanies generic film footage of people walking on a crowded sidewalk, or students making their way to class on a college campus.
No problem--except if the story happens … [Read more...]
by Joan Stewart
Sally Kirby Hartman of the Norfolk Foundation in Norfolk, Virginia wants ideas on how to publicize the Academy for Nonprofit Excellence, which offers monthly two-day training sessions for area nonprofit staff and board members. Topics will vary each month and range from strategic planning to marketing, accounting and fundraising.
From Lois … [Read more...]
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