Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Those tabloid-size parents magazines, free or by subscription, might welcome your child-related story.
When I was in Columbus, Ohio last week to speak to the National Association of Home Builders, I picked up the current issue of Columbus parent. It gave me all kinds of ideas about stories you can pitch:
--The magazine … [Read more...]
by Joan Stewart
Trade shows are great places to take reporters to lunch and to generate all kinds of publicity. Among the thousands of attendees at trade shows, you'll sometimes find hundreds of reporters who are hungry for stories about new products and interesting people behind the products. But you must do your homework. --Even before you pack your suitcase, … [Read more...]
by Joan Stewart
One way for Publicity Hounds to form relationships with media contacts is to take them to lunch. If you've never done this before, it can sound daunting and maybe even downright dangerous. What if you say something stupid? What if you end up with a piece of spinach on your front tooth? What if the reporter asks you something you don't … [Read more...]
by Joan Stewart
If your audience is very niched, how do you promote your business? Lorine Hoffer of Park City, Utah gets tips galore from 15 Publicity Hounds on how to promote her dog massage practice.
From Victor De'Prey of Yachats, Oregon:
"Park City sounds like a place where there should be a dog-friendly park. If there is one, set up a tent … [Read more...]
by Joan Stewart
Alex Carroll says that if you want to get onto radio talk shows, the host or producer probably won't book you for an interview unless you can do one of these 6 things: --Tell listeners how to save time or money --Give them information that will make them rich --Tell an amazing story --Make them laugh --Share little-known tips or secrets to … [Read more...]
by Joan Stewart
Want to get booked on top radio shows, sell hundreds of books, give great interviews and be invited back? Learn how when book marketing guru John Kremer sponsors a free teleseminar at 8 PM Eastern Time on Monday, April 11, featuring Alex Carroll of RadioPublicity.com The number to call to … [Read more...]
by Joan Stewart
Publicity Hound Sabrina Gary Anwah, public information officer at the McLean Community Center in Fairfax County, Virginia, writes with this success story: "Thank you for coming and speaking to the Fairfax County Government Communicators group. "Inspired by your talk, I decided to approach a local TV reporter about our Moroccan festival. … [Read more...]
by Joan Stewart
When the marketing staff at the Baybrook Mall in Houston, Texas brainstormed ways to publicize their expanded food court and "family restroom," they refused to settle for the ubiquitous ribbon-cutting ceremony or the overdone press conference. Family restrooms, by the way, are the new trend in shopping malls. They're private, unisex rooms where … [Read more...]
by Joan Stewart
If you're an author, doctor, or other expert who writes about, treats or discusses breast cancer, what magazines would you target if you wanted to pitch a story about the topic? The most obvious answer, of course, is any of the big-circulation women's magazines like Woman's Day, Working Woman or Ladies' Home Journal. Overlooking the smaller, less … [Read more...]
by Joan Stewart
Thirteen 13 Publicity Hounds have tips for Christine Fichtner of Mequon, Wisconsin. She's an interior painter who specializes in faux finishes and she wants tips on how distinguish herself from every other painter with a paintbrush. From Sandy Shortridge of Hampton Roads, Virginia: "This is an idea used at the salon and day spa where I get my … [Read more...]
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