Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Grab a copy of yesterday's Wall Street Journal and save the special section called "The Top 10 Trends in 10 Industries."
It's an annual section compiled by Journal reporters who tell you what's in and what's out with automobiles, beverages, publishing, restaurants, hospitals, movies, fashion, insurance, lodging and toys.Did you know … [Read more...]
by Joan Stewart
Publicity Hounds have helpful tips for Fernando Lopez of Chicago, Illinois who asked about how to get publicity for his new free weekly Hispanic newspaper. From Howard Pierpont of Hillsboro, Oregon: "First, get as many copies into the target market as possible. Stock up all the locations your market visits: the local bodega, any of the popular … [Read more...]
by Joan Stewart
In the more than two decades I worked as a newspaper editor, I saw one special event planner after another moan and complain that the media didn't give them enough publicity to draw huge crowds--resulting in special events that were colossal flops. In many cases, it wasn't the media's fault. The event planners did it to themselves. Some of them … [Read more...]
by Joan Stewart
Real estate coach Jim Gillespie of Temecula, California has a publicity idea that will have the media tripping over each other to interview you. Rent a movie theater in your neighborhood. Then invite anyone who you want to do business with to attend a free before- or after-hours session in which they play video games on the big screen, complete … [Read more...]
by Joan Stewart
Karla Swita of Wausau, Wisconsin gets advice from Publicity Hounds on how to promote her indoor water park during the off-season. From Lee Newman of Milwaukee, Wisconsin: "I am going to a high school reunion in Wausau in a couple weeks. That would be a great place to stay and meet old friends. Get to those high school reunion committees." From … [Read more...]
by Joan Stewart
Savvy PR pros have known for years that if you have bad news to announce, the best day to announce it is on Friday. That's because Saturday's paper is skinny and has less space for stories. People are distracted by chores and other things on Saturday and don't watch as much TV as they do during the week. In newsrooms everywhere, the weekday crew … [Read more...]
by Joan Stewart
Publicity Hound Genevieve Frederick of Paw Publishing in Carson City, Nevada wrote to me to comment on the importance of piggybacking off other people's days, weeks and months of the year.
"The American Kennel Club celebrates Responsible Dog Ownership Day on September 17. I was able to get a big article and photo in the Carson City local … [Read more...]
by Joan Stewart
Let's pretend you have $10,000 to spend promoting your organization. You have two choices. Buy an ad in the local daily newspaper. Or co-sponsor one of several events hosted by the local business journal. Which would you choose? Paul Furiga says the decision is easy. If you want to get in front of a business audience, sponsor the event--and you … [Read more...]
by Joan Stewart
Jacqui Byrne of Fanwood, New Jersey gets great tips from Publicity Hounds on how to promote her SAT Vocabulary Express, a book of word puzzles to teach high school students to play with words, to take them apart, and to increase their vocabulary and, ultimately, their verbal SAT score. From Carol Johnson of Schaumburg, Illinois: "Consider … [Read more...]
by Joan Stewart
Publishers have launched 20 new trade magazines in the last two months. Add these magazines to your media database, then send your photos, news releases and new product announcements. Or write and ask the editors if they'd like how-to articles or tip sheets. But first, study the magazines carefully so you know whether your idea is a good fit. … [Read more...]
Copyright © 2024 The Publicity Hound ™ · PublicityHound.com