If you're an expert who can share advice, write a how-to article, create a quiz, take a poll or survey, dream up a clever holiday, offer a Q&A, or show someone how to do something, don't forget the kids. I don't have children. But while at the local library last week, I paged through three magazines for parents, including [Read more...]
Publicity for musicians, songwriters and bands on a budget
Update on March 23, 2018: I just discovered a wonderful step-by-step tutorial called The Ultimate Guide to Social Media Marketing for Musicians by Ged Richardson.
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Musician [Read more...]
Publicity for fiction titles requires creative thinking
Authors who write fiction think they face an uphill battle trying to get publicity for their books. That's because most fiction authors see themselves as storytellers, not experts. Yet many of them do far more research before writing their books than authors of non-fiction. Here are five ways authors can get publicity for their fiction … [Read more...]
How to promote a book for parents on how to use everyday objects that can double as toys
Publicity Hound Tim Martin of Corona, California writes: "I am working with Rex Bowlby, the author of the book "Why Would I Want the Toy, When I Can Have the Box?...101 Ways to Make the Most of Your Children, With the Least from Your Wallet." "It provides a treasure chest full of ideas on teaching and bonding with your kids using everyday items … [Read more...]
PR agency websites rank among the lowest
Many PR firms' websites stink. In fact, they rank among the lowest. The Web Marketing Association, sponsor of the annual international WebAward competition, says its decade-long study of web development trends across more … [Read more...]
Liberal media on the rise—Here’s how to pitch
The March 13 issue of PR Week reports that liberal media seem to have a heightened profile, mostly because of the opposition to the war in Iraq. Progressive magazines, blogs, radio and TV programs are reporting bigger audiences. That means it's a great time for Publicity Hounds to pitch. PR … [Read more...]
People magazine will listen to pitches even if you aren’t a celebrity
The March 13 issue of PR Week includes an interview with Larry Hackett, managing editor of People magazine, who says you don't have to be a celebrity to get into … [Read more...]
Better Business Bureau logo lends credibility for publicity, Internet marketing
As soon as I joined the Better Business Bureau a few weeks ago, I started using the BBB logo at my website. Why? Because it lets visitors know that: I meet tough BBB [Read more...]
PR Web Canada a great way for fitness trainer to give advice to Canada’s portly prime minister
If you can be the local angle to a national story, you can have the media clamoring for your story, and PR Web Canada, the press release distribution service, is a great resource for spreading the word in Canada. Catherine Pruissen, a personal fitness trainer in Canada, asked … [Read more...]
Publicity for songwriters, musicians and bands on a budget
Within two short years, John Taglieri, a solo singer/songwriter from New Jersey, went from being a frustrated veteran musician who spent years in the bar band trenches to a one-man success story and a PR machine. His … [Read more...]
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