When Publicity Hounds think of ways to get onto “Oprah,” they spend days and sometimes even weeks crafting the perfect pitch that will appeal to her producers.
If they did, they’d know that right now, the Queen of Daytime TV, wants guests who:
—Are drowning in debt
—Have partners that are physically abusive
—Have children that have gotten into trouble on the Internet
—Are concerned about terrorism
—Have relatives living in Iraq or North Korea
—Are fans of clothing designer Marc Jacobs or shoe designer Jimmy Choo
—Have discovered that their children have been leading a secret life and are struggling with gambling, compulsive shoplifting or an eating disorder
—Are Katrina survivors or who have taken in Katrina survivors
—Make minimum wage
—Have a marriage built on lies
—Are nervous about saying their wedding vows
—Have wives that have let themselves go
Not exactly the kind of warm and fuzzy topics you’d want to be associated with on camera, right? Controversy sells, particularly on TV talk shows. And nobody knows that better than Oprah. If you can tie into these topics, you might stand a better chance of getting onto her show.
Susan Harrow, an expert on how to get onto “Oprah,” was my guest a few years ago during a teleseminar we called “How to Get Booked on ‘Oprah.'” Susan said one of Oprah’s four hot-button topics is child and domestic abuse. Another is taking charge of your life. Her favorite phrase is “live your best life.” Those two topics show up several times on the list above.
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