News stories about the spinach-related E. coli outbreaks all over the United States offer lots of opportunity for savvy Publicity Hounds to piggyback onto this story. Here are some ideas off the top of my head: ---What's the effect on restaurants? Have they pulled spinach completely from their menus or are they using frozen spinach in place of … [Read more...]
Unsolicited press releases considered spam—but not by me
If you send an unsolicited press release, will journalists consider it spam? Most probably won't. But there's an interesting conversation about this topic at the Poynter Online blog. Amy Gahran, who … [Read more...]
Press releases with a video clip come alive
An online press release that includes a video clip can be incredibly powerful. Readers simply click on the video link and watch a short video of you extolling the benefits of your product or service. Here are other ways you can use video: ---Readers can watch you demonstrate a new product. ---They can see you interviewing a customer who has used … [Read more...]
Children’s book about divorce needs marketing tips
Author DK Simoneau of Lakewood, Colorado writes: "I have written a children's picture book, 'We're Having A Tuesday' that focuses on the issue of divorce. It goes beyond the typical book that centers on divorce not being the child's fault. Instead, it's a communication tool meant to … [Read more...]
Celebrity gossip: Tie it to your own publicity
For years, Debra Holtzman kept wishing and hoping that she’d generate publicity in top-tier newspapers and magazines and on the big morning TV shows like "Good Morning, America" because of her expertise in child safety. But the wishing and hoping got her a media hit here and there. Then Debra found the key that not only unlocked the door to … [Read more...]
Political best-seller list in New York Times online editions
The New York Times is adding a new best-seller list for political books. But the line-up is only being posted on the website's book section, along with the paper's other best-seller lists. Why only online? I'm guessing because of space considerations in the newspaper. During the last several years, many newspapers have drastically reduced … [Read more...]
WALK! magazine needs copy, photos for winter gift guide
Cindi Leerman of WALK! Magazine writes: I am the editor/publisher/owner of WALK! Magazine, a new quarterly publication. I'm planning a gift giving guide for the Winter issue. However, I have no idea how to get submissions or who to contact. Athletic stores? Walking clubs? Readers? … [Read more...]
Photo captions require care, accuracy
In my newspaper days, incorrect or poorly written captions caused more problems, and required more corrections, than any other part of the newspaper.
If you can learn how to write great captions for photos you submit to the media, you will increase the chances of an accurate caption that doesn't require a correction the following … [Read more...]
Dermatologist needs tips to promote a book on caring for skin
Dr. Barry Lycka, a cosmetic dermatologist from Alberta, British Columbia writes: "I recently wrote the book ''Restoring Youth: How To Keep and Restore Your Natural Beauty.'' It's about how our skin is at the mercy of the sun, harsh weather, our own bad habits and our age. "It discusses the myriad of procedures and treatments such as peels, … [Read more...]
Rosie O’Donnell’s zinger a perfect opportunity for Publicity Hounds
This morning, as I was writing the lead item for today's issue of my ezine on how to piggyback your news off of celebrities, the gals on the set of the ABC daytime hit "The View" were knee-deep in a discussion about the Middle East. As co-host Elizabeth Hasselbeck, a conservative, was making a comment about "radical Islam," liberal Rosie … [Read more...]
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