If you get a call from a reporter who works for an alternative newspaper, be on your guard, and don't take the interview any less seriously than you would if a reporter from your local daily newspaper had called. That's the advice from Ken Haseley from the Ammerman Experience, a media training company. In this week's edition of [Read more...]
Presidential candidates need advice from all you experts
Attention Rudy Giuliani: Remember when you dressed in drag for those comedy routines? Your enemy bloggers love those photos, like the one at left, showing you dressed up as a platinum blonde startlet. And they could derail your run for the presidency. New Mexico Gov. Bill Richardson: When you're on the presidential campaign trail, that suit … [Read more...]
Forbes.com editor offers 6 pitching tips
I'm starting to sound like a broken record:
Read the magazine, read the magazine, read the magazine before you pitch.
If you want to make it into the online version, read the website, read the website, read the website.
PR people still don't get it. So says [Read more...]
Bad book or music review? Here’s how to recover from it
I was a guest on yesterday's National Public Radio show "Talk of the Nation," and the topic was "The Web and the Rise of Rotten Reviews" and how to recover from them, whether you're a restaurant, an author, a band or anyone who is reviewed by anybody. One of … [Read more...]
Publicity tips needed for website about personal safety
Treg Stark of Delaware, Ohio writes: "For the past 14 years. I have worked locally with parents and kids, teaching them about personal safety (stranger danger). The character I created, Professor Safety, is featured in a DVD and companion CD for parents and day care centers. "While those who have purchased my safety program rave about it, I have … [Read more...]
Writing press releases: 9 out of 10 miss this critical element
One of the most valuable elements of a press release---a link that lets the reader click through to a website---is missing from 9 out of 10 press releases submitted to BusinessWire.com, one of their own press releases says. I find that statistic difficult to … [Read more...]
Food writers: 10 tips to make your job easier
Food writing isn't the glamour job everybody thinks it is. That's why I love the practical tips from food writer Melissa Bradley Diskin on how food writers, restaurant reviewers, bloggers and hospitality reporters who write about food can make their … [Read more...]
YouTube videos build buzz for raunchy book for men
What's a publisher to do when the content of a new book is so racy and offensive that newspapers and magazines won't touch it?
Build the buzz online by spending only $10,000 to create three short, risque, sexist videos about the risque, sexist book. Then post them at sites such as [Read more...]
How to promote an online gift registry for single women
Felicia Coley of Rochester, New York writes: "Over the holidays, I launched The Well-Heeled Society. It's the first online gift registry that's exclusively for single women. "With us being the 'it girls' thanks to the backlash of The New York Times quoting the U.S. Census, which clumps 15 year-olds and up into our 'eligible single status', I have … [Read more...]
Pros-and-cons article template
A great way to promote your expertise is to write product reviews and submit them to online article directories, and to offline publications. Christopher Knight of EzineArticles.com offers a template for a simple [Read more...]
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