A great way to promote your expertise is to write product reviews and submit them to online article directories, and to offline publications.
Lots of people write the popular “how to” articles, but few writers use the pros-and-cons approach. I like it because it’s different and because these articles can be very short. His template weighs it at only 206 words, which makes it a brief.
As I explained during the teleseminar I hosted on “Briefs, Fillers & Quizzes: How to Write Them and Why Editors Love Them,” briefs usually need little editing. They also fit odd-size holes on a page, which makes them more attractive to editors.
I commented at Chris’ blog and said writers should not use the “pro and con” approach when writing letters to the editor. Those require that you take a strong stand on an issue.