A decade ago, expecting to hear from journalists after delivering a pitch was frustrating. Today, it's almost impossible.
Why?
Because shrinking newspaper staffs mean reporters are covering more beats than … [Read more...]
Publicity goldmine: Magazine editors’ blogs (clues galore!)
If you want publicity in magazines big or small, and you're targeting a particular reporter or editor, are you checking to see if your media contact blogs?
You should be.
While thousands of other publicists … [Read more...]
Dog Tweets–How to turn off LinkedIn endorsements
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
Dog Tweets—How to handle rejection from journalists when doing PR
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
How to handle rejection from journalists when doing PR
When you pitch a story to a reporter, and the reporter isn't interested, it's easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt.
That would be a big mistake.
Pick yourself up. Brush yourself off. And move on!
That's what I told an author this week when I … [Read more...]
Magazines releasing their 2013 editorial calendars
Smart PR people and self-promoters know October is the month when magazines start releasing their editorial calendars for the following year.
Editorial calendars help advertisers know which topics will … [Read more...]
Want publicity in magazines? Research, then pitch
You can have the most interesting story idea on the planet.
But unless you do your homework first and get to know everything you possibly can about the journalist you're pitching it to, you could be blowing a golden opportunity for … [Read more...]
Dog Tweets–5 clever PR pitches that caught reporters’ attention
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
5 clever PR pitches that caught reporters' attention. [Read more...]
Pitching magazines? Tips for a compelling subject line
Writing the email subject line is often the most difficult part of pitching a magazine.
But not if you use this tip, one of more than 30 that I shared during the webinar on[Read more...]
How to pitch your new product to magazines
You're launching a product and you're hoping for a big story in a national magazine.
You find the editor's name and email address in one of those expensive media directories. You write a pitch and email it to … [Read more...]
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