In the old days, booking a coveted spot on "Oprah" was one of the most difficult tasks a Publicity Hound could face. But there were some tricky ways to get around the problem. You simply recorded a show, then watched the recording in slow motion, checking the credits at the end for … [Read more...]
Terrorist plot story had some great tie-ins
I saw two clever tie-ins to last week's big story about Scotland Yard breaking up the terrorist plot to blow up as many as 10 U.S.-bound passenger jets. Michelle Tennant of Wasabi Publicity Inc. and her team of 10 publicists immediately started pitching story ideas about their client, … [Read more...]
Sidebars enhance your story pitch
If you're pitching a story idea to journalists, give them a little something extra that will prompt them to say "tell me more." I'm referring specifically to what's called a sidebar. It's a short, often boxed auxiliary news story that's printed alongside the longer article and typically presents additional information such as statistics or bullet … [Read more...]
Heat wave offers great opportunities for publicity
This time of year, the media are looking for every interesting angle they can find that ties into heat waves. Al Tompkins, whose blog gives newspaper reporters great story ideas, has a bunch of heat-related examples in [Read more...]
Need publicity for a charity? Former WSJ reporter offers tips
If your charitable organization or nonprofit needs publicity, stop trying to convince the media how "newsworthy" you are. Instead, give media outlets what they want. That's great advice, and it comes from Dean Rotbart, a former Wall Street Journal reporter who is host and executive producer of [Read more...]
Food editors love stories about your harvest
Our huge garden is producing green beans faster than we can pick them. Two weekends ago, a friend and I canned 56 jars of cherry jam. Next on my to-do list are canning beets and dill pickles, followed by homemade applesauce in September. I'll also set aside a Saturday sometime next month for the annual pesto-making extravaganza with my friend Ann … [Read more...]
Publicity stunts to try when the idea well is dry
Author Marcia Yudkin is one of the most creative people I know. Her book "6 Steps to Free Publicity" is perhaps my very favorite book on how to work with the media. I'm one of her groupies, and I read her ezine "Marketing Minute" each week. So I was thrilled when she gave me … [Read more...]
Press releases just got easier thanks to this free tutorial
Writing press releases isn't easy. If you think I'm wrong, take this little quiz. Answer true or false to the following statements: I write press releases primarily to encourage journalists at newspapers and magazines to write articles about my company, or for broadcasters who will feature us on the news or invite us as guests on talk shows. I … [Read more...]
Feng shui instructor needs ideas on how to use controversy for publicity
Debra Blackmon of Bakersfield, California writes: "This morning, a popular local radio host blasted the inclusion of Feng Shui workshops at our local community center this summer. "The reason? Feng Shui is a religion and non-Christian and shouldn't be taught at the community forum. I'm the instructor of the workshop (and a Christian). I want to … [Read more...]
Katrina first anniversary means publicity opportunity
Tom Warneka of Cleveland, Ohio writes: "I spent two weeks in southern Mississippi last fall as a mental health worker with the Red Cross. We're quickly coming up the first anniversary on August 29 of Hurricane Katrina. "As a way of promoting my book 'Leading People the Black Belt Way: Conquering the Five Core Problems Facing Leaders Today,' I … [Read more...]
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