Women's Wear Daily says the staff at "O, the Oprah Magazine" isn't pleased with Susan Harrow's new ebook "Get into O Magazine." And WWD doesn't seem to be either, based on this review. But reviewer Amy Wicks doesn't present a very convincing argument. Some of Susan's "secrets," she says, are "relatively commonsensical topics" that anyone can learn … [Read more...]
Turn your book into a Hollywood movie
So, you think Hollywood will go ga-ga over your book?
Not so fast. Lots of authors think the same thing. And if you want to break through all that competition, you have to take the right steps.
Rick Frishman of Planned Television Arts is offering a free teleseminar from 8 to 9 p.m. Eastern Time on Wednesday, January … [Read more...]
Warm winter offers story ideas galore
USA Today says that globally, 2006 was likely the sixth-warmest on record, although final worldwide data won't be available until March. If you've experienced the winter heat wave, think of interesting story ideas you can pitch to the media. My local newspapers and TV stations are reporting on all kinds of local angles, from an absence of snowmen … [Read more...]
Oprah’s magazine: A secret for getting into it
Here's an inside secret on how to get into O, Oprah's wildly popular magazine. Be willing to wait up to two years before the editors review your pitch and say yes. That's right---two years! If you're willing to stay the course and stay in touch with the magazine, you'll have a huge advantage over most other people who give up after two or three … [Read more...]
David Lawrence Show pitching tips
More than 4 million people listen to The David Lawrence Show and Onling Tonight radio on a regular basis.
Host David Lawrence is looking for guests who are experts on technology and can talk intelligently and compellingly about topics from spam to flaming to online … [Read more...]
John Kremer offers media contacts
Book marketing expert John Kremer is publishing a daily "Kremer 100 PR" newsletter featuring key media contacts---editors, book reviewers, radio and TV producers, magazines, newspapers, syndicated columnists, etc. For only $30 a year, he'll deliver a … [Read more...]
More ideas for holiday pitches
The weeks leading up to Christmas are the very best times to pitch the media with your story idea. I offered several controversial holiday ideas earlier this week, and I just found a [Read more...]
Stuart Elliot, NYT ad columnist, offers tips
If you're dying to get yourself or your PR client in front of longtime New York Times advertising columnist Stuart Elliot, read his [Read more...]
Following up can tilt publicity in your favor
Ask any journalist if people should follow up with them after sending a press release or emailing a pitch, and you'll hear the word "No!" The persistent people who follow up, however, are sometimes the ones I write about in my ezine, "The Publicity Hound's Tips of the Week," or this blog. Last month, a publicist who had sent me a book to review … [Read more...]
Public Radio International producer shares pitching tips
Thinking of pitching public radio with your story? If so, first read these pitching tips from Charles Munroe-Kane, courtesy of Bulldog Reporter. Munroe-Kane produces "To The Best of Our Knowledge" and "Zorba Paster on Your … [Read more...]
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