The free media leads services that connect journalists with sources can be a valuable tool in your publicity campaign, but only if you know the right way to answer a query and convince the journalist to call you.
Otherwise, these … [Read more...]
75 sample press releases available in free ebook
If it's time to write a press release, and you don't know where to start, it's sometimes easier if you have a few good sample press releases to eyeball before you start typing.
You'll find 35 industry-specific releases and 40 occasion-specific releases in the … [Read more...]
Resource links experts with radio shows that need guests
If you're a guest expert, or a PR person who represents an expert, and you're looking for radio talk shows and podcasts that need guests, don't pitch only the big shows.
Many of them are difficult to book, and you might be far better off trying to … [Read more...]
Pittsburgh PR company + social media = A virtual intern
By Joan Stewart
When college student Miles Ritenour attended a job fair last year and learned that WordWrite Communications, a small PR firm in Pittsburgh, Pa., was looking for a virtual intern, he knew he wanted the job and did everything possible to get it.
Ritenour already had met [Read more...]
Publicity dilemma? Let Publicity Hound readers help—for free
Struggling to find a good story idea to pitch to the business reporter at your daily newspaper?
Wondering how to use your Facebook Fan page to promote your product or service?
Trying to catch the attention of the … [Read more...]
Learn how to pronounce names of radio/TV hosts, journalists
With so many international reporters and editors, TV producers and radio show hosts, it's more important than ever that you pronounce their names correctly, particularly if you are appearing on their shows or pitching them by phone.
Ditto for potential clients and bosses, or for audience members who you call on from the platform if … [Read more...]
80+ free social media policies—add yours to this list
Companies and nonprofits everywhere are scrambling to create social media policies.
But before you appoint a special committee within your organization to do weeks of research, and then summon your expensive attorneys, scan this helpful list of more than 80 sample … [Read more...]
Wanted: Testers for my publicity tips newsletter
I'm looking for about 10 Publicity Hounds to test my newsletter, The Publicity Hound's Tips of the Week, before I start distributing it through AWeber, my new list management company, next week.
If you're on a Mac and you also use MacMail, Eudora or Entourage, I need you as … [Read more...]
Subscribe to my publicity tips? I don’t want to lose you!
I'm eternally grateful to the thousands of Publicity Hounds who read "The Publicity Hound's Tips of the Week," my free ezine, every week.
You contribute incredible tips, helpful links, intelligent questions and doggone good dog jokes and videos, one of the most popular parts … [Read more...]
Promote anything by creating quick videos with Animoto
If you want to create a video for an upcoming event as part of your publicity campaign, or for a product or service you're launching, and you're on a tight deadline, here's a great alternative to a talking-head video where you have to look good. Animoto lets you produce TV-quality … [Read more...]
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