If you're in the path of massive Hurricane Irene, and the home or office that houses your PR business is severely damaged or wiped out by the 115-mph winds and torrential rains, could you continue to conduct business? How to prepare for natural … [Read more...]
3 ways to customize a pitch to journalists & get a “yes!”
The next time you pitch a journalist, will he read your pitch and know that you know who he is, what he covers, and why his audience should care about your story? He will if you customize it. That means sending a pitch that you can't send to any other … [Read more...]
Never EVER use this word when pitching—or eat soap
When I worked as a reporter and someone would pitch me, I recoiled when I heard one word in their pitch:
"I own a candy store in the Tuttle Street Mall, and I'm trying to get a little publicity for it."
Here's an even more egregious … [Read more...]
Pitch Patch.com for new series on the American Dream
Patch.com, the uber-local news site that operates in more than 800 communities throughout the U.S., wants to hear your story ideas for a new series called "Dispatches: The Changing American … [Read more...]
How can a psychologist market on Facebook and Twitter?
Dr. Karen Hoving of Aurora, Colo., writes: "I have a Ph.D. in Clinical Psychology and specialize in two areas: Bipolar Disorder and Post Traumatic Stress Disorder. "Here's what I'm doing right now to market myself: [Read more...]
Pitching journalists? How to avoid ‘spraying & praying’
Raise your hand if you've done this: You've sent an identical pitch to several journalists. In PR circles, that's called the "spray and pray" technique. You might even spray it to dozens, perhaps even hundreds, of journalists. And then you pray that somebody … [Read more...]
Rachael Ray, Regis & Kelly execs to share pitching tips
If you're trying to get onto one of the big TV talk shows, the best place to start is usually at the show's website. But knowing where to look, and making sure your pitch stands out from all the rest, can be near impossible. That's why Publicity Hounds who … [Read more...]
Create animated graphics for PR with free generator
Did you ever land at a blog, and spend more time staring at the clever graphic than you did reading the post? I have. The same way you landed here and stared at the one above, wondering, "How did she do that?" Easy. It's one of the 10 free generators, most of them animated, at … [Read more...]
Once-sacred Google PageRank doesn’t matter anymore
This guest post was written by Lior Levin, an entrepreneur who works for Producteev, which makes a task management tool. He also advises a small neon … [Read more...]
Muck Rack lists 140+ journalists on Google+
It's far too early to conclude whether Google+ is a valuable social media platform, or simply the newest shiny thing, even though [Read more...]
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