Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Three Publicity Hounds have ideas for Sue Tremblay of Rehoboth, Massachusetts. Sue wants suggestions on how to publicize the fact that Francis Farm, a clambake facility in her town, is open year-round. Business during the summer is good, but it drops off this time of year.
From Linda Williams of Wellsboro, Pennsylvania:
Throw a … [Read more...]
by Joan Stewart
Do you publish a print or online newsletter and need articles? Are you a speaker or author who wants to track what your competitors are writing? Do you want to be notified every time a new article is available from any of 21 categories of articles?
If so, EzineArticles.com has a … [Read more...]
by Joan Stewart
What do you do when your competitor is featured in a story on the front page of the local morning paper? Or her face shows up repeatedly on the nightly news, commenting on an issue that you know more about?
Do you retreat to the closet and silently lick your wounds? Or complain to your co-workers? Or, heaven forbid, grouse to the media? … [Read more...]
by Joan Stewart
Too many Publicity Hounds are much too nice when introducing a new product or service that's heads above the one offered by the competition.
Afraid of stepping on toes, they issue a bland news release with glowing quotes from the CEO about the wonders of the new offering. But never once do they mention what makes it better than the … [Read more...]
by Joan Stewart
Eighteen ublicity Hounds have tips for Anne Deeter Gallaher of Camp Hills, Pennsylvania. Her client is breaking ground for a new clinic addition. It houses a family practice with nine physicians that have 30,000 patients. She wants alternatives to the routine and boring groundbreaking ceremony.
From Lisa "Chase" Patterson of Jersey … [Read more...]
by Joan Stewart
Keep your eyes open this year for things you can add to a "Best of 2005" or "Worst of 2005" lists which you can then submit to the media at the end of the year.
The media love these end-of-year briefs. Here are some ideas to get you thinking:
--An expert who speaks on anger management can write "The 7 Worst Temper Tantrums of … [Read more...]
by Joan Stewart
What do you do when you’ve been hammered by the almighty Reader's Digest?
That’s what happened to the Mount Horeb Mustard Museum in Mount Horeb, Wisconsin when an article in the December issue placed the Mustard Museum on its list of "5 Museums Not to Plan Christmas Around."
"Want a fun vacation?" the article asked. … [Read more...]
by Joan Stewart
You volunteer to do PR for your church, and the job includes generating publicity for--groan--the annual spaghetti supper.
A morning drive-time radio show in your community would be the perfect place to promote the event. It's a fun show and everybody listens to it because the deejay is a real character.
But what can you say about … [Read more...]
by Joan Stewart
Anne Wear of Greensboro, North Carolina says her friend, a videographer, needs ideas on how to market his business. He has almost 20 years of experience behind the camera and also works as an audio person, grip and teleprompter operator.
From Jan Cannon of Boston, Massachusetts:
Some lawyers videotape depositions. They might be an … [Read more...]
by Joan Stewart
Remember those New Year's Resolutions you made months ago about keeping in closer touch with the media? If you'v forgotten them, get back into the saddle and jump-start your own publicity campaign, or your client's.
--Vow to make one new media contact each month. That could mean asking areporter to lunch, or sending an article to a … [Read more...]
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