Savvy PR pros have known for years that if you have bad news to announce, the best day to announce it is on Friday. That's because Saturday's paper is skinny and has less space for stories. People are distracted by chores and other things on Saturday and don't watch as much TV as they do during the week. In newsrooms everywhere, the weekday crew … [Read more...]
Use other people’s days, weeks, months of the year
Publicity Hound Genevieve Frederick of Paw Publishing in Carson City, Nevada wrote to me to comment on the importance of piggybacking off other people's days, weeks and months of the year.
"The American Kennel Club celebrates Responsible Dog Ownership Day on September 17. I was able to get a big article and photo in the Carson City local … [Read more...]
Ask a business journal to co-sponsor your event
Let's pretend you have $10,000 to spend promoting your organization. You have two choices. Buy an ad in the local daily newspaper. Or co-sponsor one of several events hosted by the local business journal. Which would you choose? Paul Furiga says the decision is easy. If you want to get in front of a business audience, sponsor the event--and you … [Read more...]
Author gets tips for promoting SAT book for students
Jacqui Byrne of Fanwood, New Jersey gets great tips from Publicity Hounds on how to promote her SAT Vocabulary Express, a book of word puzzles to teach high school students to play with words, to take them apart, and to increase their vocabulary and, ultimately, their verbal SAT score. From Carol Johnson of Schaumburg, Illinois: "Consider … [Read more...]
Publishers launch new trade publications
Publishers have launched 20 new trade magazines in the last two months. Add these magazines to your media database, then send your photos, news releases and new product announcements. Or write and ask the editors if they'd like how-to articles or tip sheets. But first, study the magazines carefully so you know whether your idea is a good fit. … [Read more...]
7 examples of stories that are ideal for parenting magazines
Those tabloid-size parents magazines, free or by subscription, might welcome your child-related story.
When I was in Columbus, Ohio last week to speak to the National Association of Home Builders, I picked up the current issue of Columbus parent. It gave me all kinds of ideas about stories you can pitch:
--The magazine … [Read more...]
Schmoozing at trade shows
Trade shows are great places to take reporters to lunch and to generate all kinds of publicity. Among the thousands of attendees at trade shows, you'll sometimes find hundreds of reporters who are hungry for stories about new products and interesting people behind the products. But you must do your homework. --Even before you pack your suitcase, … [Read more...]
Take a reporter to lunch
One way for Publicity Hounds to form relationships with media contacts is to take them to lunch. If you've never done this before, it can sound daunting and maybe even downright dangerous. What if you say something stupid? What if you end up with a piece of spinach on your front tooth? What if the reporter asks you something you don't … [Read more...]
No shortage of publicity ideas for dog massage practice
If your audience is very niched, how do you promote your business? Lorine Hoffer of Park City, Utah gets tips galore from 15 Publicity Hounds on how to promote her dog massage practice.
From Victor De'Prey of Yachats, Oregon:
"Park City sounds like a place where there should be a dog-friendly park. If there is one, set up a tent … [Read more...]
How to clinch radio interviews
Alex Carroll says that if you want to get onto radio talk shows, the host or producer probably won't book you for an interview unless you can do one of these 6 things: --Tell listeners how to save time or money --Give them information that will make them rich --Tell an amazing story --Make them laugh --Share little-known tips or secrets to … [Read more...]
- « Previous Page
- 1
- …
- 223
- 224
- 225
- 226
- 227
- …
- 238
- Next Page »