Tips, Tricks & Tools for Free Publicity
If you're contacted by a journalist, knowing the types of questions you can ask them will help you both. These fall into three categories:
Questions you can ask to help you decide whether you should do the interview and how to prepare for it.Questions you can ask them during the interview.Questions you can ask afterward.Last week, I … [Read more...]
PR pro Michelle Garrett's 7 Questions NOT to ask a reporter are a perfect checklist for anyone new to publicity, as well as to people who have been working with the media for awhile.
Reading them took me back to my … [Read more...]
The quote from Ben Franklin goes something like this:
“Tell me and I forget. Teach me and I may remember. Involve me and I'll understand.
Franklin, of course, was a journalist.
And his advice is as true today for bloggers and new media as it was back then for town criers.
Any time you can involve journalists in your … [Read more...]
When you need publicity but you can't think of an idea to pitch, even a lame one, take the shortcut Michelle Tennant Nicholson takes.
She milks the cows that are already in the barn.
That means … [Read more...]
I've worked for almost four decades as a newspaper reporter, editor, freelance writer, publisher and blogger. And I know this is true:
Fact 1:
If a writer needs a few paragraphs of bio material for a story she's writing about you, she can grab your Media Kit, highlight exactly what she needs, save it to her clipboard … [Read more...]
If you want publicity, or you simply want a big-shot blogger to pay attention to you, you can deliver a decent pitch with a little writing talent and some research.
Doing your research before you pitch will make them far more likely to cover your story, because you'll be pitching the right people, not the ones who are in a position to … [Read more...]
You probably already know how to use Google Alerts to discover stories that have been written about you or your topic.
But do you know how to take the next … [Read more...]
The more "extras" you can offer journalists and bloggers when you pitch, the more you increase your chances they'll cover your story.
When pitching, even print media, offer a Skype interview with yourself, or your … [Read more...]
A decade ago, expecting to hear from journalists after delivering a pitch was frustrating. Today, it's almost impossible.
Why?
Because shrinking newspaper staffs mean reporters are covering more beats than … [Read more...]
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