You probably already know how to use Google Alerts to discover stories that have been written about you or your topic.
But do you know how to take the next … [Read more...]
Tips, Tricks & Tools for Free Publicity
by Joan Stewart
You probably already know how to use Google Alerts to discover stories that have been written about you or your topic.
But do you know how to take the next … [Read more...]
by Joan Stewart
The more "extras" you can offer journalists and bloggers when you pitch, the more you increase your chances they'll cover your story.
When pitching, even print media, offer a Skype interview with yourself, or your … [Read more...]
by Joan Stewart
by Joan Stewart
A decade ago, expecting to hear from journalists after delivering a pitch was frustrating. Today, it's almost impossible.
Why?
Because shrinking newspaper staffs mean reporters are covering more beats than … [Read more...]
by Joan Stewart
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
by Joan Stewart
When you pitch a story to a reporter, and the reporter isn't interested, it's easy to become dejected and embarrassed, and conclude that your publicity campaign has come to a screeching halt.
That would be a big mistake.
Pick yourself up. Brush yourself off. And move on!
That's what I told an author this week when I … [Read more...]
by Joan Stewart
This is the 21st in a series of "50 Tips for Free Publicity" on Pinterest. If you like it, repin it by clicking on the "Pin It" button above. And share … [Read more...]
by Joan Stewart
When LinkedIn expert Wayne Breitbarth demonstrates today, during a webinar I'm hosting, how to use several really powerful LinkedIn tools to connect with journalists and broadcasters on LinkedIn, he's going to show you how he quickly contacts radio talk show hosts who might want to book him as a guest.
This cool little technique … [Read more...]
by Joan Stewart
You're a journalist working in a newsroom. Ten times a day, people call and ask, "I sent a press release last week but it hasn't shown up in the paper yet. Can you confirm you received it?"
You drop what you're doing, call … [Read more...]
by Joan Stewart
When a favorite journalist is promoted, leaves the newspaper for a new job, or wins an award, smart Publicity Hounds swing into action and deliver their congratulations, a very important part of building the relationship. Be aware, especially, of … [Read more...]
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