Tips, Tricks & Tools for Free Publicity
You send an email pitch to a freelance writer who writes about the same topic as your new book. He tells you he's interested and asks you to send the PDF version along with your digital Media Kit.
You're elated and can hardly wait to read the article.
But he's working … [Read more...]
By Roshanda E. Pratt
Television personalities, producers, reporters, anchors and news managers are more accessible than previous years past.
During my tenure working in television news eight years ago, the access to broadcasters was almost non-existent. I remember vividly working alongside reporters on stories. I had to field … [Read more...]
I wish all authors would refer to the chart above, a complete timeline for book publicity campaign, a full year before they start writing their books.
It's courtesy of book publicist Kate Bandos. When she showed this to me a few years ago at an authors conference, my jaw dropped because it's such a handy cheat … [Read more...]
Your book's media kit is the major marketing package that tells a variety of audiences about the book, and makes it easy for them to report on it or promote it.
Yet many authors are confused about what goes into the kit. If you've written … [Read more...]
The Author U Extravaganza, one of the premiere events for authors and publishers, is the best place to be if you want a crash course in book publishing.
It's Thursday, Friday and Saturday of this week--May … [Read more...]
I’ve been running my own PR business for over 15 years, and not a week goes by that a potential client doesn’t come along and say, “PR just doesn’t work for us. Why should I invest more time and money when we’re not getting a single phone call from the media, or seeing any decent, measurable ROI?”
There’s no questioning the value of a … [Read more...]
How long does it take you to write an email pitch to an editor or blogger?
It could take longer than an hour or two by the time you write, rewrite, edit, tweak, refine, tighten, polish and proofread your pitch.
But you don't have … [Read more...]
More than 6 out of 10 people read one or more product reviews on a shopping site before deciding whether to buy.
But how many of those people do you think hear their B.S. detector going off when all the reviews on the company's website are … [Read more...]
Now that you know the advantages and disadvantages of press releases and pitches, here are my recommendations on when to use each one.
You have an idea for a story that will generate free publicity for your company or nonprofit, a product or a service, or a book you're launching.
Your first temptation is to write a press … [Read more...]
Copyright © 2025 The Publicity Hound ™ · PublicityHound.com
