Tips, Tricks & Tools for Free Publicity
National Public Radio, with its hundreds of shows, offers opportunities galore for people to pitch a story about their product, service, cause or issue.
But here's an important caveat: Don't pitch to more than one show at the same time.
That was … [Read more...]
Jennifer Louden of Bainbridge Island, Wa. writes:
"I'm a best-selling author and my last book, The Life Organizer: A Woman's Guide to a Mindful Year, got a call back from an Oprah producer in March 2007. They called us saying, 'We love the book but don't know how to … [Read more...]
I love showing you clips of TV interviews that are perfect examples of how NOT to act on camera.
This week, you get not one, but two videos. Each can best be described as, uh, a "teaching moment." Both authors start stumbling, right out of the gate.
In the first video, author Uri Man's comments are so inappropriate that he … [Read more...]
If you dream of writing for TV---comedy, drama, reality, or alternative---but you're not sure you've got what it takes, you can pitch your idea to a literary agent and TV producers next week and hear their feedback on your pitch. And it's all free. Chad Gervich, author of the book [Read more...]
If you write books, or you want to write one, don't even think about catching the attention of a major publisher unless you have what's called platform. The bigger your platform, the greater your influence and following. It's that simple. You can build your platform dozens of ways online and offline. One way is by having your own radio show. I … [Read more...]
Oprah, make your 53rd birthday your best ever today! To celebrate, many of my Publicity Hounds will be devoting 90 minutes to learning what they must do to land a spot on your show as a guest WITHOUT pestering your producers. They’ll be participating in a call that Steve Harrison is hosting with Michelle Anton, your former guest booker. It’s … [Read more...]
At least 7 out of 10 Publicity Hounds who beg me to help them get booked on "Oprah" or other big TV shows have no business being there. Either their topic isn't a good fit for the show, or they can't articulate a convincing pitch in 15 seconds or less. Yet they continue to flood the producers with lousy pitches, thus labeling themselves … [Read more...]
National Public Radio is canceling "Day to Day," and "News & Notes" March 29 and [Read more...]
If you're angling for some free publicity this holiday season on radio or TV talk shows, here's a tip that I included under the headline "...And Build the Relationship" in Tuesday's issue of my … [Read more...]
If you're trying to get onto one of the big morning TV talk shows to promote a product, tie it to a current event---and then sweeten your pitch by offering similar products. That's what Liz Murphy of [Read more...]
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